Your road map to customer-centric retail marketing

Today’s consumers demand a seamless shopping experience, across all channels, all products and all geographies. We know that retailers that can deliver on this demand are building an expressway to loyal customers. So why are so many retailers missing the on-ramp?

Join us for this complimentary two-part Webinar series and we’ll show you how to generate your road map to a customer-centric model for retail marketing.

Part 1: Building your foundation for knowledge
Making every customer communication relevant and personalized at every touch-point is nirvana for the customer-centric marketer. Understanding your customers and marketing to them as individuals is a challenging proposition for many retailers.

During this session, we’ll discuss the five steps to a customer-centric retail marketing plan:

• Methods for creating a holistic view of your customer
• Techniques required to manage and maintain usable customer data
• Processes required to determine true customer value
• Recommendations for using segmentation profiles to execute your integrated multichannel marketing campaigns

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Part 2: Optimizing your efforts for loyalty
Creating long-term customer loyalty requires changing your operations to support a customer-centric marketing model. In Part 2 of this Webinar, we’ll discuss how to use insight to customer behaviors and attitudes to optimize your marketing efforts. This level of optimization impacts customer loyalty by ensuring the highest level of communication relevance in all of your marketing efforts. During this session, we’ll continue our discussion of the five steps to a customer-centric retail marketing plan, focusing on the following:

• Determining your optimal channel investment using a trade area analysis
• Showing the value of segmentation-driven contact strategies
• Applying household-level segmentation to your media planning strategies

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