Experian | Our linkage technology

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	Resolve business challenges

	Utilize quality information

	Ensure data integrity

	Improve targeting

	Optimize multichannel communication

	Target B2B prospects


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	What is Truvue?
	Managing your data
	Our CRM expertise
	Why customer data integration is so important?
	Our linkage technology
	FAQs

How accurate is your data?
At Experian, we’re known for the accuracy of our information. Our databases are designed to record the different representations of each individual. By retaining that level of detail, we can ensure more accurate match and merge decisions, which is critical for successful CRM.
How can you keep a persistent picture of your customers over a long period of time?
Truvue^® features persistent customer identification. Our system retains all historical information, including variations of name and address along with identifiers like date of birth. Because your organization can link customers to Truvue, you can keep track of customers despite name or address changes, maintaining the most accurate information for analytical CRM

What about our customers’ privacy?
Experian is proud of its reputation as the premier protector of information. Truvue's linkage technology helps ensure that only accurate information is added to a customer’s file and prevents unauthorized viewing. As an added safeguard, each identifier is unique and encrypted when used to update a company’s database.

Select from three Customer Data Integration (CDI) white papers. Download now


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