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Data integration management provides a method of controlling disparate data sources, either internally or externally, and continually cleansing and updating the database. Truvue® is incorporated into the company’s database to ensure persistent identification.
Truvue is ideal for businesses that maintain a marketing database or data warehouse with various data sources and have suffered from lengthy cycle times. Experian’s data integration management services include data linkage update options, with updates sent to Experian either in real time or near real time. They also include data linkage maintenance for identities, addresses and households that have changed.
Data cleansing and integration
If your company generates a lot of direct mail or one-off mailings, Truvue helps clean files to ensure accuracy and improve dispatch.
Experian’s data cleansing and integration services include:
- Data standardization to ensure a consistent format
- Data consolidation to provide a single view of the customer
- Data enhancement to correct elements
- Relationship identification, including homeownership
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