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Truvue® is the industry’s first and most comprehensive Customer Data Integration (CDI) solution. Truvue synchronizes records across multiple business units and databases to deliver a complete, consistent and accurate view of customers over time.
This proprietary CDI technology enables us to integrate thousands of reliable and verifiable data sources into the world’s largest intelligent reference database.
With links to thousands of contributors of reliable and verifiable data, information is updated continually. Combined with Experian’s vast name and address history, these links give Experian an unmatched ability to accurately identify and link comprehensive data.
Truvue works with your existing software, saving you significant costs and greatly reducing implementation time. Its main components include an intelligent algorithm to support decision making combined with a reference database with a multiple-year history.
Simply stated, Truvue delivers greater clarity to the information inside your customer data and greater meaning to your customer relationships.
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