Download 2011 Mobile Consumer Report
Newton was only half right: Objects in motion tend to stay in motion, but objects at rest are increasingly becoming mobile. That’s the case, at least, when it comes to the world of today’s mobile consumer.
According to exclusive research from Experian Simmons, fully 29% of cell phone owners today believe that their cell phone will be the primary device for their entertainment needs, in the future. Furthermore, a recent report by J.P. Morgan estimates that U.S. mobile ad spending will nearly double in 2011 to $1.2 billion. Screen size and limitations on creative, the report says, present obstacles to mobile advertisers. These obstacles and opportunities make it more important than ever for marketers to understand the behaviors and mindset of the mobile consumer.
In this report, we will:
- Measure the growth of cell phone use by age
- Segment mobile consumers by their use and attitudes towards mobile
- Trend consumer engagement in numerous mobile activities
- Report market share of mobile service providers
- Benchmark attitudes and behaviors towards mobile shopping
- Gauge consumer interest in mobile advertising
- Share details on the merger of mobile and social
- Explore the world of mobile apps
This report also includes a revealing profile of the five distinct Mobile Consumer segments identified by Experian Simmons, including a look at each segment's receptivity to traditional and mobile advertising.
Discover related consumer research insights from Experian Simmons.
Simmons National Consumer Study