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Know the Consumer Trends
React more quickly to changes in consumer trends and economic conditions.
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Weekly Consumer Insights
To help keep you aware of marketplace changes, each week we analyze data from Experian Simmons DataStream to update you with the latest consumer trends.
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Case Studies
Learn how businesses are using consumer insight from Experian Simmons to make smarter, more profitable decisions.
Simmons Multi-Media Engagement Study
The Experian Simmons Multi-Media Engagement Study is the only syndicated, cross-channel engagement measurement tool available today. It represents a unique, media-neutral metric for planning, buying and selling which goes beyond a simple measure of age, gender and/or clickstreams.
- Multi-dimensional measurement of engagement that tracks nearly 800 different magazines, TV programs/networks and websites
- Measuring up to 35 unique engagement statements and 9 engagement dimensions for every vehicle
- Fully integrated with the Simmons National Consumer Study allowing for analysis of engagement metrics across 60,000 measures of consumer behavior
- Continuous data collection with semi-annual delivery
Key Benefits:
- Demonstrates the link between a user's engagement with the content of the media vehicle and their attention/receptivity to the advertising
- Improves targeting, programming/content development and ad sales
- Allows advertisers and media creators to match brand advertising and specific message strategies with the most appropriate media properties
- Addresses the demand for greater accountability from media
- Measures engagement across seven global engagement dimensions: Inspirational, Trustworthy, Life Enhancing, Social Interaction, Personal Timeout, Ad Attention/Receptivity and Overall
Case Study
A national advertiser leveraged MME integrated with the National Consumer Study to identify television networks, magazine titles and Internet sites with which their consumers are most engaged. The advertiser focused not only on attention and receptivity to advertising, but also on engagement with content in order to plan and shape their media buy. The resulting campaign generated a lift in ad awareness and purchases from the targeted consumers.
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