Simmons® Consumer Segmentation Systems
Supplement the National Consumer Study and National Hispanic Consumer Study with consumer segmentation tools. These resources – a few of which are offered free of charge to clients – provide a more granular picture and understanding of the American consumer.
We have the following segmentation systems available:
Auto-Motives Consumer Segmentation
Discover five distinct clusters that are based on consumer attitudes and opinions on vehicles and driving.
Consumer Privacy Segmentation
Better understand the sensitivity levels that your customers have when it comes to privacy.
Discretionary Spend Estimate Segmentation
Understand how much U.S. households spend annually on discretionary goods and services. This includes items such as alcohol, education, reading, personal care, apparel, dining out, donations, household furniture, and numerous forms of entertainment.
Economic Outlook Segmentation
Understand how different segments of the U.S. population evaluate their personal financial situation and how marketers need to evolve their messaging strategies to make it all work in the real economy.
Food Lifestyle Segmentation
Gain deep insights into Americans' diverse eating habits and attitudes about food.
GreenAware Segmentation
Understand the distinctive mindset of consumers towards the environment .
Health and Well-Being Segmentation
Precisely understand the state of health of consumer targets by gaining vivid insights into consumers’ health and diet attitudes and motivations, behaviors and lifestyles.
Mobile Consumer Segmentation
Gain superior insights into Americans’ world of communication, information and entertainment needs.
Movie and TV Product Placement Segmentation
Understand the impact of TV and movie product placement on your target consumers.
PoliticalPersonas Consumer Segmentation
Obtain vivid insight and analysis across the voting spectrum at both the national and local level; gain a complete understanding of key voter segments, including demographics, responsiveness to various media and attitudes and opinions on important political issues and social trends.
Retail Shopper Segmentation
Understand the unique shopping habits and attitudes of your target consumers.
Technology Adoption Segmentation
Understand the mindset of American consumers providing vivid detail of their use and adoption of technology.
Tipping Point Segmentation
Precisely target the most influential consumers and tailor your messages for each of the different Tipping Point Segments.
VantageScore® Consumer Credit Score Segmentation
Easily segment your target consumers by understanding their credit worthiness across all three major credit reporting companies.
Waistband Segmentation
Get unparalleled insight on the differences and similarities between consumers based on their body characteristics: food preferences, self-image, health, psychographic profiles, lifestyle characteristics, and media usage preferences.