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BehaviorBank Propensities
Forecast the propensity for specific consumer behaviors.

We develop BehaviorBank® Propensities using a modeling technique that incorporates the known characteristics of BehaviorBank households that self-report specific behaviors, and scores INSOURCESM households to determine their propensity for performing those same behaviors.

Expand your prospecting possibilities

The behavioral information that consumers self-report is hard to obtain through conventional compilation methods. BehaviorBank Propensities forecast the likelihood of households in our compiled INSOURCE consumer marketing database to exhibit certain consumer behaviors. BehaviorBank Propensities provide important insight and allow you to reach consumer groups that are likely to have interests and behaviors that are relevant to your offer.

Reach a wide national audience

Combine BehaviorBank Propensities with individual BehaviorBank self-reported selects and Household Indicators. You can layer BehaviorBank selects to segment a broad universe of prospects engaged in and highly likely to be engaged in a specific behavior. Use BehaviorBank Propensities to achieve higher prospect counts to meet your marketing objectives.

Save time and money

BehaviorBank Propensities help you predict consumer behavior without investing in custom modeling.

Features

Modeled behavioral information

Predict a wide variety of behaviors

Predict household behavior for lifestyle, leisure and product interest including computer usage and electronics.

Demographic selects

Use compiled demographic selects such as age, ethnicity, estimated income and wealth indicators to fine-tune your targeting.

For more information on this product, contact us at 1 800 850 4394.


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For more information, please contact us at 1 800 850 4394.
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