Marketing Research Reports
Gain tips and insights to accelerate your marketing initiatives
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This year’s report contains actionable data and consumer insights across key marketing channels.
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This paper focuses on understanding your brand loyalists and how to successfully implement a cross-channel loyalty strategy.
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Learn more about how Hearst Magazines and Axcess Financial harnessed their data to improve marketing efforts.
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View other Research Reports
Please click on of the category links below to view all our research reports by topic.
- Building customer loyalty in a cross-channel world
- The 2013 Digital Marketer Report
- Multivariate Testing
- Building and effective SMS program in four easy steps
- Top 10 Quick Wins for Email Marketers
- Time of day email testing playbook: Four easy tips and tools for a game winning testing strategy
- Reactivation: Re-engage inactive customers and subscribers
- It's all in the wording: A guide to optimizing your email subject lines
- Three pillars of successful email deliverability: Ensuring safe arrival and optimum placement in the inbox
- Point of sale email: Managing compliance, privacy and deliverability with in-store email acquisition
- Symbols in subject lines: An in-depth look at symbols
- Cross-channel Identity Resolution White Paper
- The role of a Welcome Series in building long-lasting customer relationships
- The Happy Holiday Inbox
- The 2012 Digital Marketer: Benchmark and Trend Report
- Back-to-School Countdown: Smart strategies for email marketing
- The Forrester WaveTM: Email Marketing Vendors, Q1 2012
- Big Data - A Boon and a Challenge for Today’s Marketer
- Crossing the Great Divide
- The Impact of Customer Contact Data on Loyalty Programs
- The Loyalist: Leveraging Relationships with Existing Customers to Increase ROI
- The Impact of Contact Data Quality
- 5 Tips to Improve Data Quality
- Incorporating Contact Verification in Your Clienteling Strategy
- Incorporating Contact Verification in Your Clienteling Strategy