Whether you’re in charge of direct marketing or are marketing your lists
to other organizations, it is no longer enough to just have a list of clients and
prospects with addresses.
To get the most out of direct marketing campaigns you need to be able to cross-sell,
up-sell and find new profitable prospects.
In order to do that you have to be able be sure your data is accurate and that
you have the data necessary to segment and enhance your data to be able to reach targets
and customers in a way that resonates with them.