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International Holiday Email Performance Study

Confirmed Opt-in (COI) Mailings StudyEvery year from October to December, brands across the world approach holiday shoppers with varying tactics to maximize revenue and engage consumers. Since this is the time of year that generates the highest revenue for many retailers, this study aims to support organizations that already have a global footprint or are looking to expand internationally. This study provides global insights to help marketers make adjustments to improve their holiday communication plan and ultimately learn from the past holiday season to make the next year even better.

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