While consumers are undeniably becoming more digital, the majority of brands still use direct mail as an effective way to make meaningful connections with existing customers, as well as acquire new ones. However, in order to optimally engage customers and prospects through direct mail, brands must find ways to deliver more personalized content, while also reducing production costs. Experian Marketing Services’ cross-channel marketing platform enables brands to seamlessly integrate print into their cross-channel marketing program and leverage integrated customer data to execute more personalized, automated and cost efficient direct mail campaigns.
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