Experian Marketing Services’ 2013 Q3 Email Benchmark Report details the overall
email marketing trends for the third quarter of 2013, as well as the key performance
indicators (KPIs) that have shaped the success of our client’s email programs.
Key findings include:
Email volume rose by 12.7 percent in Q3 2013 compared to Q3 2012.
Unique open rates were up year-over-year by 6 percent.
Unique click rates remained at 2.3 percent as they had been in Q2 2013, but this
was a decline from the 2.7 percent seen in Q3 2012.
Revenue per email was $0.09 in Q3 2013 compared to $0.11 last year. However,
average order values rose 4.9 percent year-over-year.
This quarter in the spotlight on section we take an in-depth look at transactional
emails, like order confirmations and cancellations, return confirmations and shipping
confirmations. This report highlights tactics marketers can use to make transactional
emails more effective, increase engagement and drive repeat sales.
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