Gartner positions Experian as a Challenger in Magic Quadrant for Data Quality
Unlock accurate data for a more compelling customer view
With so many touch points and channels available, it can be difficult to gain critical
insight about your customers. Understanding and linking all of your data to inform
campaign strategy, customer interaction efforts and response measurement has become
an increasingly challenging task for marketers who are determined to be customer obsessed.
Address verification software from Experian Data Quality ensures the validity of
your customers’ address data. Use address software to verify addresses at the
point-of-entry or to cleanse preexisting data through batch address cleansing.
Add an extra layer of accuracy to your contact data by including email verification
in your data management strategy. Ensure your email lists contain valid email addresses
and check for domain and syntax errors before committing the contact to your database.
Take data quality one step further beyond verification. Deepen your understanding
of consumers before you engage with them with real time data enhancement. Append customer
data with up to 900 attributes.
Through our unique and proprietary linkage technology, Experian can connect your
customer records, transactional records and our unparalleled consumer data to all
meaningful online and offline advertising channels.