The ability for customers to access information anytime and anywhere, share their
own brand experiences and influence the purchase decisions of others has led to the
customer taking ever-greater control of their relationship with the brands they love.
At its core, cross-channel marketing enables organizations to move beyond marketing
within individual channels, to carefully and calculatedly integrating touchpoints
into a single, comprehensive and interactive customer journey that addresses the needs
of today’s dynamic, hyperconnected, empowered consumer.
This white paper focuses on the advantages of developing a data-driven, cross-channel,
roadmap to help you deliver on the needs and expectations of today’s customer.
In this white paper, you’ll learn:
How to define cross-channel marketing from both the customer’s and
The key benefits of cross-channel marketing
The top challenges and pain points marketers face when making the transition from
executing single or multi-channel marketing initiatives, to coordinated and seamless,
cross-channel brand experiences
The five distinct areas organizations must focus in developing a strategic, cross-channel