Hitwise Travel Webinar: On the Road Again

Consumers face another pricey summer travel season

May 2011

As marketers plan their online summer season campaigns, Hitwise Research Director, Heather Dougherty, covers data insights based on online consumer behavior to identify emerging travel trends and opportunities.

Key Takeaways Include:

• The most popular travel destinations among consumers
• What foreign travelers are researching for when planning travel to the US
• The consumer profiles of travel websites visitors and any profile shifts that have occurred
• The most effective channels for driving traffic to travel websites

Presenter:

Heather Dougherty
Director, Research, Hitwise

Heather Dougherty is Director, Research at Hitwise. Heather is a leading authority in online commerce and marketing, a result of covering the field extensively since 1997. At Hitwise, Heather will continue her focus on this space, providing insight into online consumer behavior and competitive intelligence to Hitwise clients.