Consumer Segmentation

The most complete demographic, psychographic, transactional and behavioral insights
Engaging today’s unique and empowered customers requires brands to connect and communicate in the most meaningful way. Marketers now seek deeper customer segmentation strategies to build more lasting customer relationships.

By integrating the world’s largest sample of online consumer search and behavior intelligence and Experian’s demographics, psychographics, life stage and summarized credit ranking data, Experian® Hitwise® enables you to build better-performing segmentation strategies with extreme precision.

Unlike other online intelligence solutions, Experian Hitwise insights are derived from far more than opt-in consumer panels. Experian Hitwise compiles daily online usage data on tens of millions of Internet users worldwide, giving you the ability to profile the broadest industry or the smallest consumer segment.

Know where your current consumer spend time online
Experian Hitwise anonymously matches your existing offline customer file to its online consumer data sample, enabling you to get a more comprehensive view of your best customers. By understanding where your offline customers spend their time online, you’ll be better able to optimize online media planning and target your messages to precisely reach key customer segments online.

Insights designed to meet your business needs
Experian Hitwise online consumer behavior insights are always accessible via web app or API. Additionally, Experian Hitwise’s Strategic Services team can provide in-depth analysis and segmentation of your customers, including insights into who they are and where they spend time online. Regardless of how you access Hitwise insights, your dedicated, best in class Account Team will help you uncover the insights that maximize your marketing efforts.