The Internet and mobile apps have changed how organizations deliver services and engage with their target audiences. This is especially true for the health care industry. With access to the Internet, consumers can consult with physicians, book an appointment, check test results or learn more about a health condition.
Our study, Risks & Rewards of Online & Mobile Health Services: Consumer Attitudes Explored, examines consumers’ perceptions about sharing their personal information when using online health services and mobile apps. It also reveals the practices believed to be important to protecting personal health information from a possible data breach.
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