Data breaches are in the headlines and on the minds of both businesses and consumers. While much of the dialog has been driven by companies that experienced a data breach, this new study sponsored by Experian® Data Breach Resolution explores consumers’ sentiments about data breaches. Our goal is to learn the affect data breaches have on consumers’ privacy and data security concerns. A similar study was conducted in 2012 and reveals some interesting trends in consumers’ perceptions.
Aftermath of a Mega Data Breach: Consumer Sentiment
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