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Lenders need to target start-ups in year 1

Experian study reveals greatest potential when funding new businesses.

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Q1 Startups Data Study

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Overview

In this data study we talk about entrepreneurship and the concept of start-ups and how they perform over time.  In order to tell that story we selected a special vintage data set - entrepreneurs that had the courage to go into business for themselves on the heels of the Great Recession of 2008/2009.  We selected this vintage to see how their businesses performed over the last four years. 

When these entrepreneurs were getting started, the Experian/Moody's Analytics Small Business Credit Index was near its lowest level, hovering just above 100.0. Access to capital was constrained as major banks stopped lending to small businesses and the nation hunkered down.

What industries were these start-ups concentrated in?  What parts of the country were still fertile for new businesses?  How many of these businesses survived?  How did their credit profiles perform over time?   We will answer these and many more questions about the 2010 entrepreneurial vintage in this talk.

Watch our video with Peter Bolin, Director of Consulting and Analytics in which he talks about more key findings in the study.

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