Tactics to Help Automate Your Marketing Efforts...

Posted on Jan 11 2012 by
If you run a business, then you most likely use tools to automate your marketing efforts…whether it’s email autoresponders to nurture leads or analytics to measure your success.  Having automation systems in place like this allows you to increase your customer size without having to grow your employee base. But are really you getting the most out of it? Or are you leaving money on the table? If you want to increase...

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CES 2012: A Preview for Small Business...

Posted on Jan 10 2012 by
Technology enthusiasts from all over the world are descending on Las Vegas this week for the 2012 International Consumer Electronics Show (CES), which kicks off tomorrow. Most consumers will be on the hunt for advancements in products including smart cars, smartphones and high-definition televisions. But small-business owners can also find value at this massive electronics show. For example, there will be advancements in...

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Content Marketing – tips to get started today...

Posted on Jan 10 2012 by
 Content marketing is really just using your expertise to create interesting, relevant and compelling content that your customers and prospects will want to read.   Though getting started on creating content can be intimidating.  Here are some things to consider as you get started.  Who are you talking to? It is easy to write a letter to a friend because you know so much about them.  The same applies to your...

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How to Grow Your Blog with the Rule of 10 by Neil Patel...

Posted on Jan 06 2012 by
 According to Seth Godin, the secret of marketing is: the first ten. So who are the ten? These are your early customers, the ten people who will listen, read or buy whatever you are selling. If they don’t love it, you need a new product. Which means you will have to start over. But if they love it, your idea will spread. Your business will grow… probably not as fast as you want, but faster than you could ever imagine. So...

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New Year: New Website – 5 Easy Ways to Optimize Your W...

Posted on Jan 04 2012 by
With the New Year comes many New Year's resolutions. Lose a few pounds, be more financially responsible, etc. This year, why not improve your websites customer experiences. Your customers are the heart and soul of your business and the key to your businesses success. The development of multiple channels is important, but many small businesses discount the value of site redesign strategies and simple modifications...

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5 Social Media Tips for Your Business...

Posted on Dec 28 2011 by
Marketing professionals and small business owners are looking to up-skill and stay ahead of online competitors.  And when it comes to social marketing, businesses have an ever increasing number of online channels to use to rapidly spread the word about their products and services.  In fact, the number of social media communications platforms is growing month by month.  Beyond the obvious platforms like Facebook, Twitter,...

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2012 Planning From Starr Hall...

Posted on Dec 21 2011 by
Getting Your Biz Ready for 2012 December 19th, 2011 | Author: starrhall It is that time of year again, a time to look at what you have accomplished this year and what you need to set in place to grow your business next year. I call this the year end check system- Failure check, success check, change check. Where can I learn from my failures, successes and where can I change? I have made it a tradition with my...

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Take a Few Minutes Each Day to Plan for the Future...

Posted on Dec 19 2011 by
Entrepreneurs have to wear many hats when a business is just starting. Many things need to be delegated to others in order for the business to run smoothly and there are a few things that you must do yourself. If you can create a habit of performing these 5 things every day, some for just a few minutes, then you will see your business grow right alongside your dreams: 1. Plan for the future a few minutes each day. Assume...

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You know your customers, but do you understand them?...

Posted on Dec 09 2011 by
You probably know your customers, but do you really understand them?  Knowing your customers -- information typically collected by a business -- means you generally know who they are demographically, their age, gender, location, etc.  Most small businesses do a good job on this front.  When it comes to understanding customers, however, many companies come up short. If you desire to possess a true understanding your...

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Small Business Guide to LinkedIN...

Posted on Dec 08 2011 by
Many small businesses haven't taken advantage of utilizing LinkedIn.com to expand their network and grow their business. When used effectively, Linkedin can help businesses gain new business leads, collaborate with other like-minded business owners, and get help from others. Here are some simple ways to optimize your business profile to get more out of LinkedIn: Create a Vanity URL By default, LinkedIn assigns you a...

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Get 10 Don’t Miss Marketing Tips To Help Make 2012 A Success

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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