Google+ Business Page Strategies from Chris Brogan...

Posted on Dec 06 2011 by
We had an opportunity to interview best-selling author Chris Brogan. His company, Human Business Works, helps companies with customer acquisition, nurturing and engaging potential customers, and community building.   His books Trust Agents and Social Media 101 are excellent resources for any small business owner who wants to use social media to promote his or her business effectively. And Chris Brogan's blog is...

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Are You Up To The Task Of Running A Start Up?...

Posted on Dec 05 2011 by
Sure, the idea of running your own show, being your own boss, making your own money is a common dream.  But what most people don't realize is that startups involve a lot of time, energy and often money.  Although it may seem rewarding to start up your own company, it can be brutally painful.  If you are still unsure, read on... Can You Work With A Partner?  When it comes to starting a business, I'd say you'd ideally...

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Quick Guide – How to Achieve Year End Sales Success...

Posted on Dec 01 2011 by
Suddenly, there are only 4 weeks left to drive revenue in 2011.  If your thoughts have turned to your year-end sales strategy, you're not alone.  If you don't have your holiday sales strategy set for this lucrative time of year, chin up.  There's still plenty of time to implement smart sales and pricing techniques that will make your year-end a success. Here are five ways to maximize your 2011 income. 1.  Offer...

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Small Business Saturday – Part X...

Posted on Nov 15 2011 by
Keep the Momentum Going! Like its Black Friday and Cyber Monday predecessors, Small Business Saturday is the kickoff to the holiday shopping season. As you prepare for Small Business Saturday, keep in mind this is just the beginning. Create a plan to keep the momentum going all year long. Here are some things to consider: Capture email addresses for your customers and prospects so that you can begin an ongoing dialogue...

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Tips To Optimize Holiday Traffic...

Posted on Nov 14 2011 by
1. Review your marketing campaign calendar for this holiday season and make certain you have "echo messaging" set up to reinforce your acquisition and retention programs. 2. Cart Abandonment - use seasonal shipping urgency to emphasize your saved-cart message.  For example, "We Saved Your Cart!  Still time to get your gifts by the holidays!" 3. Product Badges - try product badging to promote seasonal callouts. ...

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How to Launch a Successful Social Media Strategy...

Posted on Nov 11 2011 by
We had an opportunity to talk with Mike Stelzner -- founder of SocialMediaExaminer.com -- about how he created the most popular social media news site in less than a year. This interview is important for any small business owner who wants to learn how to leverage social media to build a brand presence, increase traffic, links, and ultimately drive more business. In this interview, you’ll learn: A dynamic...

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Small Business Saturday – Part IX...

Posted on Nov 10 2011 by
Small Business Saturday is a great time to let your expertise shine. Remember, you started your business because you are an expert in what you do. Your customers come to you because they like the service they receive. By using your blog and your social media channels to ask questions of your customers, provide answers or guidance, and engage in conversations, you’ll build credibility for your business and build a loyal...

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Small Business Saturday – Part VIII...

Posted on Nov 08 2011 by
Tip #8 focuses on getting social. More than 9 million small businesses have Facebook accounts. Are you one of them? Most small businesses often rely on word-of-mouth marketing to grow their businesses. The explosion of social media has made word of mouth available at an unprecedented scale. If you haven’t set up your Facebook account, now is a great time to do so. Don’t forget about other popular social sites like...

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7 Sales Mistakes to Avoid...

Posted on Nov 07 2011 by
If you want to make money through selling, you don’t have to be a great sales person, you just need to avoid these common mistakes: Don’t forget to qualify Before you can sell, you have to find someone to sell to, right? Whether it’s someone coming to you or whether you are finding someone to sell to, the first thing you have to do is qualify your potential customer.  If you forget to do the qualifying step a...

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Small Business Saturday – Part VII...

Posted on Nov 03 2011 by
Build a Small Business Saturday campaign. Make the most of Small Business Saturday by creating a multichannel marketing campaign plan now. Here are some things to consider as you build out your own Small Business Saturday campaign: Create a complete campaign that leverages different ways to communicate with your customers and extend your reach to new prospects. Sequencing your outreach is critical. You want to be relevant,...

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This blog is written and managed by the Experian Small Business Marketing business unit. We are dedicated to helping small businesses market smarter using targeted mailing lists, email marketing software, market profile reports, and print and mail services.

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