Cable Viewership in the U.S. & Demographic Segmentation

Posted on Apr 25 2012 by
As part of Advertising Age’s American Consumer Project, Matt Carmichael (Director of Information Projects at Advertising Age) recently reported on “How the U.S. Watches Cable.” The coverage, and supporting map/infographic, offer some revealing analysis around cable television viewership with relation...


Economy Up. Economy Down. Which Way Do We Go?

Posted on Apr 24 2012 by
I opened a few of my daily newspapers this morning (yes, the print kind!), and pondered some seemingly conflicting messages. In the Wall Street Journal, I saw the headline “Economic Reports Fan Fears.” In the New York Times, the top...


Report Finds High level of Compliance with Online Behavioral Advertising

Posted on Apr 18 2012 by
Last month, the Network Advertising Initiative (NAI)—a coalition of more than 80 leading online marketing companies—released its 2011 annual report reviewing efforts in online advertising self-regulation. In the annual report, which is required by the NAI’s self-regulatory Code of Conduct...


Congress Focuses on Protecting Use of Death Master File Records

Posted on Apr 15 2012 by
The Death Master File (DMF) is a database operated by the Social Security Administration (SSA) that contains over 87 million records with information on persons who had Social Security numbers and whose deaths were reported to the SSA from 1962...


Now That the CFPB Has Arrived, What’s First on Its

Posted on Apr 12 2012 by
The Consumer Financial Protection Bureau (CFPB) has been busy hiring staff and building a regulatory agency from the ground up since July 21, 2011, when it assumed full rulemaking, enforcement and supervisory authority over 18 of the nation’s consumer protection...


Experian Study Finds Vehicle History Has Major Impact on Loan

Posted on Apr 07 2012 by
A recent Experian Automotive credit trends study revealed that vehicle history can have a major impact on loan performance. The study found that more than 2 percent of the late-model used vehicles (model year 2005 and newer) had a negative...


The Changing Privacy Landscape: What’s At Stake?

Posted on Apr 04 2012 by
Consumer information is at the center of our economy. It connects us to the right products and services, helps companies innovate and expand, and allows consumers to make smarter choices throughout their lives. While the use of consumer information is...


Experian Provides Consumers with Helpful Resources

Posted on Apr 03 2012 by
Many consumers simply do not understand what a credit report, credit score or id theft is until they have either been denied a loan or fallen victim to fraud. As part of Experian’s Live Credit Smart program, the company offers...


Experian Blog

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. This news blog provides our perspective on issues and trends affecting our businesses and our constituents in North America, while occasionally touching on Experian global news. Learn more.

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