Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Why Mad-tech Helps Meet Consumer Demands and Drives Valued Interactions

Posted on Jun 20 2016 by
Learn how the emergence of mad-tech enables companies to meet consumer demands from Bridget Bidlack, Experian Marketing Services.


Email marketers: Stop Majoring in the Minors

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...


Accurate email address means actionable insights

Posted on Jun 07 2016 by
Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...


5 musings on mobile space

Posted on Jun 01 2016 by
A look at the mobile space and the year ahead from Justin Orgel, director of Strategic Services at Experian Marketing...


Why should marketers fight email fraud?

Posted on May 23 2016 by
Email fraud costs companies around the world billions, and can destroy brand reputation. Learn how to work with security to...


Adding kinetic email to your email marketing strategy

Posted on May 17 2016 by
Kinetic email design can be a valuable tool to keep the user engaged with your email marketing programs.


A crawl, walk, run approach to real-time decisioning

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must be based on customer needs


Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...


Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.


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