Posts Tagged ‘ email marketing ’

Statistical significance in a testing world

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.[ READ MORE ]

Hot holiday trends: week of December 9th – 15th

Experian Marketing Services releases holiday marketing trends for week of December 9th for email marketing and search intelligence [ READ MORE ]

Hot holiday trends: week of December 2nd – December 8th

Experian Marketing Services has released its holiday insights for the week of December 2nd, 2012.[ READ MORE ]

Peak Week search and email trends – a video recap

Pamela Robertson covers Peak Week online traffic and email trends, and tips for the rest of your holiday email marketing campaigns.[ READ MORE ]

Hot holiday trends: week of November 25th – December 1st

Experian Marketing Services has released its holiday insights for the week of November 25th, 2012. Take a look at the key findings.[ READ MORE ]

An easy opt-out process is key to protecting your email reputation

It’s important that the email opt-out process is as easy as possible. This might sound counter-intuitive, but it can be key in protecting your reputation. [ READ MORE ]

Hot holiday trends: week of November 18th – November 24th

Experian Marketing Services has released its holiday insights for the week of November 18th, 2012 This week’s key findings: Mailers started earlier, with the Monday (11/19) before Thanksgiving having the largest percentage increase (20.6%) in volume.  Black Friday, Sunday 11/25, and Cyber Monday all had double digit increases in volume over last year. Forty-five percent [...][ READ MORE ]

A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them

In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...][ READ MORE ]

#Twitter and #hashtags in email subject lines

Twitter has been around for quite some time, but as we move into the holiday season, we’ve been seeing Twitter used more in email campaigns, on Websites and via SMS. We thought we’d take a quick look at some statistics and trends around campaigns our clients have been sending, as well as some quick hit [...][ READ MORE ]

The holidays: family time, home-cooked meals and shopping!

Dana here, getting ready for holiday shopping. While I have a variety on my list, it seems like it’s getting easier to get ideas and get what I need. [ READ MORE ]