Email marketing

Tips and benchmarks to help you reach email subscribers more effectively.

Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.


Email as a springboard for data-driven marketing

Posted on Mar 16 2016 by
“Email+” is a call to move beyond the basics of email marketing to begin incorporate other data-driven marketing and channels.


Experian takes top ESP Leader spot in 2016 Relevancy Ring

Posted on Mar 02 2016 by
The Relevancy Group released its 2016 Relevancy Ring Buyers Guide for Email Marketing Service Providers, which positioned Experian Marketing Services...


Latest email marketing benchmarks: 3 takeaways

Posted on Mar 01 2016 by
Email marketers must keep an eye on email marketing benchmarks that, alongside their own data, can uncover valuable email trends.


6 email marketing themes from last holiday season

Posted on Feb 23 2016 by
Here's our analysis of the email marketing themes we saw during the holiday season and how to plan for the...


Testing the best time to email, based on benchmarks

Posted on Feb 17 2016 by
The new Q4 2015 Email Benchmark Report covers the best time to email - a question we get asked frequently.


Develop a post-holiday email strategy to build loyalty and engagement

Posted on Feb 02 2016 by
Top tips for developing a post-holiday email strategy that will build loyalty and engagement well into the New Year.


Valentine’s Day email marketing insights to sweeten your campaigns

Posted on Jan 28 2016 by
Last minute tips to help boost your Valentine’s Day email marketing campaigns.


Email analytics more popular, effective than ever before

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics...


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