Tag: Consumer data

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Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

April 19, 2017 by Experian Marketing Services

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

February 14, 2017 by Experian Marketing Services

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

February 8, 2017 by Experian Marketing Services

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

December 8, 2015 by Experian Marketing Services

College-age consumers have changed their spending habits over the past 5 years. Understand how to engage these emerging...

August 13, 2015 by Mindy Pankoke, Product Manager

Amazon Prime Day was a huge success for Amazon and the retail industry overall. Check out our post sale event analysis....

July 17, 2015 by Experian Marketing Services

Facebook just announced they will support animated GIFs creating major opportunities for marketers....

June 4, 2015 by Experian Marketing Services

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At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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