Tag: Consumer data

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Win back-to-school season by understanding how parents...

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching for the best deals on back-to-school items, including clothes, electronics...

Read More Win back-to-school season by understanding how parents engage with social media
Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

Read More Need to reach the summertime traveler? Tap into social media data
[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

Read More [Podcast] Addressable TV = Opportunity for Marketers
Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

Read More Warming your way to a good reputation
Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

Read More Lots of data: New challenges
First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

Read More First-party data is gold, but it needs to be mined
Backtesting EmaiLO, our email rating system’s ne...

Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...

Read More Backtesting EmaiLO, our email rating system’s newest model
Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

Read More Data integration and omnichannel activation for seamless interactions
Introducing EmaiLO, a new email marketing rating syste...

Learn about our unique email marketing rating system, EmaiLO, that uses unique open rates, click rates & session rates to predict your next month's......

Read More Introducing EmaiLO, a new email marketing rating system