Tag: Consumer data

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Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

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Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Backtesting EmaiLO, our email rating system’s ne...

Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...

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Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

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Introducing EmaiLO, a new email marketing rating syste...

Learn about our unique email marketing rating system, EmaiLO, that uses unique open rates, click rates & session rates to predict your next month's......

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Managing consumer identities with a single customer vi...

Linking data is critical to understanding each of your customers through a single customer...

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Uncover hidden opportunities within your email list ba...

Reactivate your email list subscribers and employ email best...

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Email marketers: Stop Majoring in the Minors...

Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

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