Posts Tagged ‘ consumer data ’

Sometimes less is more in the world of data

In today’s data-driven marketing environment, it is important to keep in mind that sometimes less really is more. Be sure you leverage the right data sets to ensure actionable results. [ READ MORE ]

High-definition customer profiles: A ‘clapperboard’ for marketers

Like the picture and sound of a movie, 1st and 3rd party data need to be synchronized for marketers to effectively understand their own customers’ motivations, beliefs and desires.[ READ MORE ]

How to engage viewers of the Winter Olympics

Insights on how viewers of the Winter Olympics engage with various platforms for content. [ READ MORE ]

Holiday hot sheet – Win customers after the holiday season

As this holiday season heads into its last two weeks, it's time to plan for Christmas day and post-holiday campaigns.[ READ MORE ]

Price matters, but behind other factors in Deal Seeker analysis [VIDEO]

Watch our video chat with John Fetto as he shares insights from the Deal Seekers Report.[ READ MORE ]

Holiday hot sheet – Top shopping days of the season

Year-over-year email revenue is up 12% for peak shopping days.[ READ MORE ]

Holiday hot sheet – Get to know Hispanic consumers

Hispanic consumers this holiday can mean the difference between a good season and a great one.[ READ MORE ]

Holiday hot sheet – Master the art of personalization

Research shows that the ‘personal’ touch is increasing email open rates and online searches this season. [ READ MORE ]

Holiday hot sheet – Top searched consumer products

As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.[ READ MORE ]

Is Black Friday a thing of the past?

Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and more.[ READ MORE ]