Consumer data

The latest data on consumer behaviors, expectations, preferences and more.

Using addressable advertising to supercharge campaigns

Posted on Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.

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Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.

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Data visualization: Show, don’t tell!

Posted on Apr 14 2016 by
As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data...

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A data-driven driven approach to win back lost customers

Posted on Apr 12 2016 by
Marketers need to examine their current re-engagement strategy to win back lost customers.

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PCH shifts to a customer-centric marketing model

Posted on Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their business.

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Customer loyalty is built around exceptional experiences, every time

Posted on Mar 29 2016 by
Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction.

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Three cross-channel marketing plays: Identify, know, engage

Posted on Mar 22 2016 by
Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact strategy.

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Leveraging online search for superior consumer profiling and targeting

Posted on Jan 08 2016 by
Search has become one of the most powerful, and yet untapped, sources of consumer insights.

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Holiday crunch time leads to gift card frenzy

Posted on Dec 18 2015 by
Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day.

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    Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

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