Consumer data

The latest data on consumer behaviors, expectations, preferences and more.

Managing consumer identities with a single customer view

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers through a single customer view.

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Uncover hidden opportunities within your email list base

Posted on Jul 06 2016 by
Reactivate your email list subscribers and employ email best practices.

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Email marketers: Stop Majoring in the Minors

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

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Accurate email address means actionable insights

Posted on Jun 07 2016 by
Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

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A crawl, walk, run approach to real-time decisioning

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must be based on customer needs

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A new data management role: The Chief Data Officer

Posted on May 11 2016 by
Improve data insights and technical practices with a new data management role: The Chief Data Officer.

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Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...

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Using addressable advertising to supercharge campaigns

Posted on Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.

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Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.

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