Posts Tagged ‘ consumer data ’
Hispanic consumers this holiday can mean the difference between a good season and a great one.[ READ MORE ]
Research shows that the ‘personal’ touch is increasing email open rates and online searches this season. [ READ MORE ]
As consumers use smartphones and tablets to take pictures, make phone calls, read books and listen to music, these devices replace the functions of the traditional holiday gifts of years past.[ READ MORE ]
Bill Tancer talks with Fox Business News about new holiday shopping trends. Watch the video for details on Black Friday and more.[ READ MORE ]
As marketers look to better understand consumers, they need to keep data quality in mind. [ READ MORE ]
With the U.S. Open in town, we're looking at the attitudes of tennis fans, online trends and sponsorship opportunities for marketers.[ READ MORE ]
Rick Erwin, a direct marketing industry veteran and DMA board member, challenges the data industry at large to adopt strict guidelines and business principles that further consumer trust and effective data stewardship. [ READ MORE ]
Data-driven marketing is becoming more popular as the big data revolution continues to take place.[ READ MORE ]
The big data bandwagon is moving forward, but ultimately organizations need accurate data to gain insight. [ READ MORE ]
A new study examines global differences in responses to holiday email campaigns, suggesting that marketers should adjust messaging to target different regions.[ READ MORE ]
