Tag: Consumer data
How good is your data? Here’s how to find out....
Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships. Whether that be through retail sales, account...
[Podcast] Addressable TV = Opportunity for Marketers...
Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...
Reimagining your role in the analytical revolution...
The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...
Put a little spring in your email marketing strategy...
Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....
Instant gratification powered by webhooks...
Webhooks are connections within the internet that enable events and data to be easily shared between...
The ESP trend: Everychannel is the new normal...
Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...
“PII” is dead, or rethinking privacy in a digital univ...
Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand...
Finding your baseline for better Holiday email analyti...
Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...
2017: Why content is the queen of eCommerce...
Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....