Consumer data

The latest data on consumer behaviors, expectations, preferences and more.

A crawl, walk, run approach to real-time decisioning

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must be based on customer needs

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A new data management role: The Chief Data Officer

Posted on May 11 2016 by
Improve data insights and technical practices with a new data management role: The Chief Data Officer.

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Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...

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Using addressable advertising to supercharge campaigns

Posted on Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing campaigns and a better customer experience.

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Personalized marketing: Beyond the first name

Posted on Apr 21 2016 by
Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business results.

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Data visualization: Show, don’t tell!

Posted on Apr 14 2016 by
As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data...

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A data-driven driven approach to win back lost customers

Posted on Apr 12 2016 by
Marketers need to examine their current re-engagement strategy to win back lost customers.

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PCH shifts to a customer-centric marketing model

Posted on Apr 11 2016 by
Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their business.

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Customer loyalty is built around exceptional experiences, every time

Posted on Mar 29 2016 by
Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction.

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