Consumer data

The latest data on consumer behaviors, expectations, preferences and more.

e-appends, a potential trap for email marketing...

Posted on Nov 23 2016 by
E-appends, learn the pros and cons of purchasing an email...

Read more ››

Warming your way to a good reputation...

Posted on Nov 21 2016 by
The importance of warming an IP address or Domain to...

Read more ››

Lots of Data: New Challenges...

Posted on Nov 15 2016 by
Know how to capitalize the potential of consumer data and...

Read more ››

First-party data is gold, but it needs to be mined...

Posted on Nov 10 2016 by
Develop a data-driven marketing strategy using the full potential of...

Read more ››

Backtesting EmaiLO, our email rating system’s newest m...

Posted on Oct 12 2016 by
Learn the latest updates and trade-offs of our email rating...

Read more ››

Data integration and omnichannel activation for seamless int...

Posted on Oct 10 2016 by
Data integration and omnichannel activation interview questions with Neustar and...

Read more ››

Introducing EmaiLO, a new email marketing rating system...

Posted on Aug 16 2016 by
Learn about our unique email marketing rating system, EmaiLO, that...

Read more ››

Managing consumer identities with a single customer view...

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers...

Read more ››

Uncover hidden opportunities within your email list base...

Posted on Jul 06 2016 by
Reactivate your email list subscribers and employ email best practices.Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets