Tag: Consumer data

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2017: Why content is the queen of eCommerce...

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

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5 marketing resolutions for better customer engagement...

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

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2017 marketing planning tips...

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017....

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Plan for the future. Plan with data....

Creating a detailed data plan will positively influence your business. Learn how to develop a 2017 data...

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e-appends, a potential trap for email marketing...

E-appends, learn the pros and cons of purchasing an email append to ensure you are increasing the ability to reach your...

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Warming your way to a good reputation...

The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...

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Lots of data: New challenges...

Know how to capitalize the potential of consumer data and delivering data at...

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Backtesting EmaiLO, our email rating system’s ne...

Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...

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