Consumer data

The latest data on consumer behaviors, expectations, preferences and more.

Introducing EmaiLO, a new email marketing rating system...

Posted on Aug 16 2016 by
Learn about our unique email marketing rating system, EmaiLO, that...

Read more ››

Managing consumer identities with a single customer view...

Posted on Jul 12 2016 by
Linking data is critical to understanding each of your customers...

Read more ››

Uncover hidden opportunities within your email list base...

Posted on Jul 06 2016 by
Reactivate your email list subscribers and employ email best practices.Read more ››

Email marketers: Stop Majoring in the Minors...

Posted on Jun 09 2016 by
Email marketers should focus on the right aspects of email...

Read more ››

Accurate email address means actionable insights...

Posted on Jun 07 2016 by
Data accuracy, especially customer's email addresses, is the hub...

Read more ››

A crawl, walk, run approach to real-time decisioning...

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must...

Read more ››

A new data management role: The Chief Data Officer...

Posted on May 11 2016 by
Improve data insights and technical practices with a new data...

Read more ››

Shifting the organization towards cross-channel marketing...

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing...

Read more ››

Using addressable advertising to supercharge campaigns...

Posted on Apr 28 2016 by
Addressable advertising can help you achieve higher return on marketing...

Read more ››

About Marketing Forward

Marketing Forward is more than a name, it’s a quest. Through data-driven insights, news articles and thought pieces, our experts share their perspectives on the latest marketing and consumer trends, keeping you informed and inspired to think differently and push your marketing strategy forward.

Latest Tweets