Tag: Consumer data

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How good is your data? Here’s how to find out....

Customer data is the core and foundation of any strategic efforts to retain and grow customer relationships.  Whether that be through retail sales, account...

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Win back-to-school season by understanding how parents...

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For...

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Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

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[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

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Reimagining your role in the analytical revolution...

The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...

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Put a little spring in your email marketing strategy...

Marketers should focus on three core areas to deliver the most value to customers: preference data, message relevancy, and a mobile-first approach....

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Instant gratification powered by webhooks...

Webhooks are connections within the internet that enable events and data to be easily shared between...

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The ESP trend: Everychannel is the new normal...

Moving beyond stand-alone email into more channels and addressing newer technologies is crucial to Email Service Providers...

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“PII” is dead, or rethinking privacy in a digital univ...

Understand what Personally identifiable information, Pll, means today and engage on privacy laws to help you build brand...

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