Tag: Consumer data

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Win back-to-school season by understanding how parents...

As summer ends, children and teenagers across the country relax and soak up the last rays of sunshine before the school year begins. For parents, it’s an entirely different story – it’s back-to-school season. That means weekends spent searching for the best deals on back-to-school items, including clothes, electronics...

Read More Win back-to-school season by understanding how parents engage with social media
Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

Read More Need to reach the summertime traveler? Tap into social media data
[Podcast] Addressable TV = Opportunity for Marketers...

Is addressable TV’s juice worth the squeeze? This question sits atop many marketer’s minds. While many debate the complexity of the approach, the fact remains, it provides serious value. It’s about people-based marketing. That means brands no longer have to guess whether they’re reaching the right audience. In this Marketing...

Read More [Podcast] Addressable TV = Opportunity for Marketers
First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

Read More First-party data is gold, but it needs to be mined
Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

Read More Data integration and omnichannel activation for seamless interactions
A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

Read More Using addressable advertising to supercharge campaigns
Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

Read More Data visualization: Show, don’t tell!
A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

Read More A data-driven driven approach to win back lost customers