Tag: Consumer data
Warming your way to a good reputation...
The importance of warming an IP address or Domain to your email program to establish a strong sender reputation and increase...
Lots of data: New challenges...
Know how to capitalize the potential of consumer data and delivering data at...
First-party data is gold, but it needs to be mined...
Develop a data-driven marketing strategy using the full potential of first-party...
Backtesting EmaiLO, our email rating system’s ne...
Learn the latest updates and trade-offs of our email rating system, EmaiLO, for an accurate email...
Data integration and omnichannel activation for seamle...
Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...
Introducing EmaiLO, a new email marketing rating syste...
Learn about our unique email marketing rating system, EmaiLO, that uses unique open rates, click rates & session rates to predict your next month's......
Managing consumer identities with a single customer vi...
Linking data is critical to understanding each of your customers through a single customer...
Uncover hidden opportunities within your email list ba...
Reactivate your email list subscribers and employ email best...
Email marketers: Stop Majoring in the Minors...
Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...