Posts Tagged ‘ consumer data ’
We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...][ READ MORE ]
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.[ READ MORE ]
It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more [...][ READ MORE ]
Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites included Maine, New Mexico, West Virginia, Connecticut and Massachusetts. [ READ MORE ]
One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and behaviors.[ READ MORE ]
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]
Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.[ READ MORE ]
As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.[ READ MORE ]
In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...][ READ MORE ]
Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer [...][ READ MORE ]
Download the Holiday marketer checklist>>
