Posts Tagged ‘ consumer data ’

Five data mapping strategies that optimize marketing

Get value from consumer profiles and optimize performance by effectively mapping segments to a CRM database and enhancing with demographic and behavioral data.[ READ MORE ]

The importance of random sampling in statistical experiments

Statistical results can lead to misguided conclusions if a sampling group is not representative of the greater population under consideration. [ READ MORE ]

DMA 2012 – lots of thought leadership on tap

We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...][ READ MORE ]

Political conventions place spotlight on Tampa and Charlotte

A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.[ READ MORE ]

iPhone 5 and iPad Mini searches on the rise

It’s that time of year again when Apple rumors start to surface online. Last fall it was widely (and incorrectly) speculated that the iPhone 5 would be released when instead the iPhone 4s was launched. And now, the rumors are once again driving search activity. A year-over-year trend shows that “iPhone 5” searches were more [...][ READ MORE ]

Job sites see 18% growth online in July 2012

Where is all the monthly online employment traffic coming from? California, Pennsylvania, Florida, Texas and New York provided the largest volume of traffic to Job sites in July 2012. The states that recorded the biggest year-over-year growth to Jobs sites included Maine, New Mexico, West Virginia, Connecticut and Massachusetts. [ READ MORE ]

2012 Digital Summit: Inside the mind of the customer obsessed

One of the overarching themes of the Experian Digital Summit was that in order to be “customer obsessed” marketers need to look into the minds of consumers and understand their habits and behaviors.[ READ MORE ]

Back-to-school is big business for marketers

Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.[ READ MORE ]

A look at household income and discretionary spend of lesbian, gay and heterosexual Americans

Income levels are important to consider when targeting consumers, as is determining the amount of money they have left over for non-essentials after the bills are paid.[ READ MORE ]

Marriage and cohabitation insights to help connect with LGBT customers

As public attitudes become more open and accepting of LGBT American’s and issues dear to them, marketers, too, are increasingly showing their support of their LGBT customers and looking for trends among this growing and already influential demographic.[ READ MORE ]