Tag: Consumer data

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

Read More Leveraging online search for superior consumer profiling and targeting
Holiday crunch time leads to gift card frenzy...

Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day....

Read More Holiday crunch time leads to gift card frenzy
10 gifts for 10 audiences: Holiday gift guide insights...

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

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Thanksgiving unseats Cyber Monday as top online shoppi...

It’s official: Cyber Monday is no longer the top online shopping day of the y...

Read More Thanksgiving unseats Cyber Monday as top online shopping day
Five ways search behavior can help target and profile ...

How search behavior can drive audience profiles and targets that will generate more accurate, insightful and actionable consumer...

Read More Five ways search behavior can help target and profile audiences [VIDEO]
Luxury consumer trends and mobile strategies...

Luxury consumer trends and digital successes of today’s top luxury apparel b...

Read More Luxury consumer trends and mobile strategies
The annual hot holiday products list has arrived!...

Our annual list of hot holiday products reveals what consumers are searching for so far this...

Read More The annual hot holiday products list has arrived!
Record number of mobile visits to retail sites expecte...

This holiday is poised to be the first season in which mobile visits to retail sites exceed...

Read More Record number of mobile visits to retail sites expected this holiday