Tag: Consumer data

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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A data-driven driven approach to win back lost custome...

Marketers need to examine their current re-engagement strategy to win back lost...

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PCH shifts to a customer-centric marketing model...

Watch the video to hear how Publishers Clearing House built a customer-centric marketing model to transform their...

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Customer loyalty is built around exceptional experienc...

Customer loyalty is won by giving your customer an exceptional, unique experience with every single interaction....

Read More Customer loyalty is built around exceptional experiences, every time
Three cross-channel marketing plays: Identify, know, e...

Cross-channel marketing in real time means that customer data, across channel and device, should affect the message and contact...

Read More Three cross-channel marketing plays: Identify, know, engage
Leveraging online search for superior consumer profili...

Search has become one of the most powerful, and yet untapped, sources of consumer...

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Holiday crunch time leads to gift card frenzy...

Online searches for “gift cards” and “gift certificates” rise each day with peak search activity traditionally occurring on Christmas Day....

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10 gifts for 10 audiences: Holiday gift guide insights...

Gift guide insights highlight interests, preferences of key consumer segments to more effectively tailor...

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Thanksgiving unseats Cyber Monday as top online shoppi...

It’s official: Cyber Monday is no longer the top online shopping day of the y...

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