Tag: Consumer data

Loading...
Managing consumer identities with a single customer vi...

Linking data is critical to understanding each of your customers through a single customer...

Read More Managing consumer identities with a single customer view
Uncover hidden opportunities within your email list ba...

Reactivate your email list subscribers and employ email best...

Read More Uncover hidden opportunities within your email list base
Email marketers: Stop Majoring in the Minors...

Email marketers should focus on the right aspects of email programs and develop a life cycle program focusing on customer...

Read More Email marketers: Stop Majoring in the Minors
Accurate email address means actionable insights...

Data accuracy, especially customer's email addresses, is the hub of email marketing strategies. Learn how to collect and maintain accurate...

Read More Accurate email address means actionable insights
A crawl, walk, run approach to real-time decisioning...

Real-time decisioning relies on the right real-time data, and must be based on customer needs...

Read More A crawl, walk, run approach to real-time decisioning
A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

Read More A new data management role: The Chief Data Officer
Shifting the organization towards cross-channel market...

Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing in...

Read More Shifting the organization towards cross-channel marketing
Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

Read More Using addressable advertising to supercharge campaigns
Personalized marketing: Beyond the first name...

Use these 4 personalized marketing strategies to create a one to one, unique customer experience and drive real business...

Read More Personalized marketing: Beyond the first name