Tag: Consumer data

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Finding your baseline for better Holiday email analyti...

Dive into previous holiday email insights to start prepping for the upcoming 2017 holiday...

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2017: Why content is the queen of eCommerce...

Understanding your users and tailoring content, not just products, within your communication strategy will help users to remember your brand....

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5 marketing resolutions for better customer engagement...

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

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2017 marketing planning tips...

Create a solid marketing plan with these effective planning tips that will help you develop successful programs throughout 2017....

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First-party data is gold, but it needs to be mined...

Develop a data-driven marketing strategy using the full potential of first-party...

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Data integration and omnichannel activation for seamle...

Data integration and omnichannel activation interview questions with Neustar and Experian Marketing Services resulted from their recent...

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A new data management role: The Chief Data Officer...

Improve data insights and technical practices with a new data management role: The Chief Data...

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Using addressable advertising to supercharge campaigns...

Addressable advertising can help you achieve higher return on marketing campaigns and a better customer...

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Data visualization: Show, don’t tell!...

As more data becomes available, it can be harder to distill the important info. Improve your storytelling with better data visualization!...

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