Posts Tagged ‘ consumer data ’

More ABCs of back-to-school marketing campaigns

In my last blog post, Do Your Homework before Planning a Back-to-School Marketing Strategy, we covered the basics around market opportunity and how to start segmenting the “mom audience.” This time we’re going to dig deeper into the attitudes and behaviors of certain key shopping segments. Data from Experian Simmons demonstrates the effect certain attitudes [...][ READ MORE ]

2012 Digital Marketer: Meet the New American Consumer

Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer [...][ READ MORE ]

Talking Taxes: Exploring trends in tax preparation and deductions

Long gone are the days of preparing our taxes the old-fashioned way using pen and paper (and hopefully a calculator). Last year, just 8.7% of U.S. tax filers prepared their taxes manually, down from 16.4% of filers who prepared their taxes this way in 2006. Software (including both online and offline versions, such as Turbo Tax or H&R Block At Home) have risen to replace their graphite-powered ancestors. In 2005, 21.5% of tax filers said they used software to prepare their taxes. Specifically, 6.8% used offline software and another 14.7% used online software. [ READ MORE ]

Dramatic shifts in American life leads to new consumer segmentation trends

Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.[ READ MORE ]

Now available: critical insights and trends every marketer needs to know.

Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.[ READ MORE ]

Auto-Motives: What “drives” American attitudes towards cars?

Experian Simmons created the Simmons Auto-MotivesSM consumer segmentation system, which places U.S. adults into one of five mutually exclusive segments based on their attitudes towards automobiles and driving. [ READ MORE ]

All the Single Ladies: Unmarried women comprise an increasing share of the population

Women already account for a majority of the total U.S. population, and in recent years, Experian Simmons found that the share of adult women in this country who are not married rose to nearly half. In 2011, 48% of adult women were not married, up from 45% in 2005. [ READ MORE ]

More Fast Facts: What Makes Viewers of Men’s and Women’s NCAA Tourney Different?

In yesterday’s blog post, we discussed some attributes and habits of men’s and women’s NCAA basketball tournament views. We noted that men are 2.5 times more likely than women to say they watch the men’s tourney and are also more likely than women to watch the women’s tourney. Here are some more interesting facts...[ READ MORE ]

Fast Facts About Viewers of the Men’s and Women’s NCAA B’ball Tournaments

March Madness is in peak form as the Sweet Sixteen for both the men’s and women’s basketball tournaments has taken shape. We have developed some interesting insights around viewers’ behavior and attributes that we’ll share in two blog posts.[ READ MORE ]

Who Streams March Madness Online? A Pocket Guide

March Madness fans are in a quandary over which games to watch and how to watch them. Even worse, many of the games take place during traditional working hours, presenting fans with a strong temptation to stream games live from their desk—with or without approval from their manager or IT department. But what’s a die-hard fan to do? [ READ MORE ]