Analytics

Advice for using data to drive actionable decision-making.

Predictive analytics: A return to fundamentals

Posted on May 19 2016 by
Focusing on predictive analytics requires returning to fundamentals to ensure that data is clean, technology is set, and marketing goals...

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A crawl, walk, run approach to real-time decisioning

Posted on May 12 2016 by
Real-time decisioning relies on the right real-time data, and must be based on customer needs

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Shifting the organization towards cross-channel marketing

Posted on May 05 2016 by
Spencer Kollas and special guest Sal Tripi of Publishers Clearing House discuss the top challenges for shifting towards cross-channel marketing...

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Email analytics more popular, effective than ever before

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics...

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Five keys to driving effective analytics in 2016

Posted on Jan 19 2016 by
The Relevancy Group identifies ways to drive effective analytics programs, build a more comprehensive view of the customer and continue...

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Test new email marketing methods and be your own benchmark

Posted on Dec 03 2015 by
Numbers without context can be misleading. Marketers need to systematically test new email marketing methods to give numbers context.

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How contextual marketing affects your strategy

Posted on Oct 12 2015 by
Understand how contextual marketing creates mutual benefit for the brand and the customer within your strategy.

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Steph McMahon: innovation in media and marketing [Video]

Posted on Sep 30 2015 by
Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they are.

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Linkage: Telling a consistent cross-channel brand story

Posted on Sep 08 2015 by
How segmentations and high-definition consumer profiles can help you tell a consistent brand story across customer touch points.

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