Analytics

Advice for using data to drive actionable decision-making.

Analytics more popular, effective than ever before

Posted on Jan 28 2016 by
Our recent webinar with The Relevancy Group dove into executive marketers’ views on (and plans for) developing advanced omnichannel analytics...

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Five keys to driving effective analytics in 2016

Posted on Jan 19 2016 by
The Relevancy Group identifies ways to drive effective analytics programs, build a more comprehensive view of the customer and continue...

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Test new email marketing methods and be your own benchmark

Posted on Dec 03 2015 by
Numbers without context can be misleading. Marketers need to systematically test new email marketing methods to give numbers context.

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How contextual marketing affects your strategy

Posted on Oct 12 2015 by
Understand how contextual marketing creates mutual benefit for the brand and the customer within your strategy.

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Steph McMahon: innovation in media and marketing [Video]

Posted on Sep 30 2015 by
Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they are.

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Linkage: Telling a consistent cross-channel brand story

Posted on Sep 08 2015 by
How segmentations and high-definition consumer profiles can help you tell a consistent brand story across customer touch points.

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43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by
More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.

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What role does the Chief Data Officer play?

Posted on Aug 14 2015 by
The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy.

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Overcome these 3 common data barriers for mobile marketing success

Posted on Aug 11 2015 by
Spencer Kollas explains in iMedia how to overcome 3 common data barriers for mobile marketing success.

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    2015 Digital Marketer Report

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