Tag: Analytics

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Reimagining your role in the analytical revolution...

The analytical revolution: three suggestions that will help you to reimage analytics in your organization and drive your business...

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5 marketing resolutions for better customer engagement...

Top 5 resolutions to improve your marketing programs. Learn the most effective way for better customer...

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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Steph McMahon: innovation in media and marketing [Vide...

Steph McMahon, WWE Chief Brand Officer, shares the importance of listening, giving back, and reaching fans where they...

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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Data-driven marketing focuses on customers, not techno...

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the...

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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The key to telling an engaging brand story...

Leveraging high-definition consumer profiles to develop personalized content and messaging and tell an engaging brand...

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Convince your manager to prioritize a single customer ...

To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your...

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