Tag: Analytics

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How contextual marketing affects your strategy...

Understand how contextual marketing creates mutual benefit for the brand and the customer within your...

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What role does the Chief Data Officer play?...

The CDO is changing the way organizations manage and utilize data. Understand why they are the leaders in data strategy....

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Data is at the heart of meaningful consumer interactio...

Data may not be the most glamorous aspect of marketing but it is at the heart creating meaningful consumer interactions in today’s data-driven w...

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How not to get fired before next year’s upfronts...

In Jay Stocki’s latest AdExchanger column, he recommends that media buyers pursue a “surround-sound” approach to next year’s upfronts strateg...

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Data management: 10 questions to ask yourself...

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get...

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We need to fix the ad tech talent drought...

Within ad tech, it’s no secret that the demand for quality talent far exceeds the supply. What was once a talent challenge is now an urgent ad tech talent d...

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Solving for the data problem: Making information work ...

On average, organizations in the U.S. believe 32 percent of their data is inaccurate. The trouble is that many organizations are investing in data quality....

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Everyone has loyalty campaigns, but few get the data r...

If information is accurate when collected, loyalty programs have a better chance at engaging consumers and actually seeing the benefit that a loyalty program can...

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As debate rages, some brands go in-house to protect fi...

When evaluating their place on the in-source vs. outsource spectrum, brands need to weigh a number of factors, including cost, trust, transparency, capabilities, experience and bandwidth....

Read More As debate rages, some brands go in-house to protect first-party data