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Posts Tagged ‘ analytics ’

Statistical significance in a testing world

  • December 27th, 2012
  • Posted in Digital Marketing

Here we examine why understanding the mechanics that lie beneath the phrase ‘statistically significant’ is essential when conducting tests or defending a hypothesis.[ READ MORE ]

    The gift of holiday data

    Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24

     

    Download the Holiday marketer checklist>>

    View product/service specific blog posts

    • Experian CheetahMail
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    holiday consumer data cyber monday online behavior social media marketing digital marketer data management email marketing Facebook data quality Experian CheetahMail consumer segmentation search intelligence Experian Hitwise sports black friday mobile marketing consumer research Experian Simmons retail and ecommerce

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