Marketing Forward - Part 3

Father’s Day ‘gift guides’ a best practice for retail websites

More consumers are shopping online, search trends can be incredibly predictive of buying behavior.

Delivering A+ campaigns this back-to-school season

Dazzle customers with an A+ campaign during this Back-to-School season.

Americans spend 58 minutes a day on their smartphones

Discover how smartphone users spend time using their phone. The average adult clocks 58 minutes daily on their device.

Five quick tips for cleaner customer data and improved marketing campaigns

Marketers should implement a data quality strategy to improve the effectiveness of campaigns and enable better communications with consumers.

Three ways ecommerce marketers can reduce shopping cart abandonment

Three tips you can reduce your shopping cart abandonment rate and increase revenue.

Early Adopter Millennials make great social advocates

Posted on May 10 2013 by Denice Surjan

We wrapped up The Digital Marketer Webinar Series yesterday, as Heather Dougherty hosted Consumer insights for amping up your campaigns, the third and final installment. Dougherty covered cross-channel consumer behavior, including stats from this consumer insights infographic, and dove into targeting the Early Adopter Millennial segment, including how to connect with them via social media. [...]

Read more ››

Does business intelligence work for you?

Posted on May 08 2013 by Erin Haselkorn

Poor data quality can hurt business intelligence efforts putting marketers at a disadvantage when segmenting and messaging to clients.

Read more ››

Latinos over index in the hair styling product category: Brands make a difference

Posted on May 08 2013 by Felipe Korzenny

Dr. Korzenny uses data from EMS’ Simmons National Hispanic Consumer Study to look at brand the use of hair styling products among Latinos.

Read more ››

Prioritize email quality over quantity

Posted on May 02 2013 by Erin Haselkorn

Here are two points marketers need to remember in order to ensure quality over quantity in email address collection.

Read more ››

Holiday insights for the early bird marketer

Posted on May 01 2013 by Amanda Brief

Key opportunities for marketers to optimize mobile marketing to target eCoupon users during the upcoming holiday season.

Read more ››

A week in the life of today’s hyper-connected consumer

Posted on Apr 29 2013 by Denice Surjan

Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.

Read more ››

Optimizing cross-channel marketing spend

Posted on Apr 26 2013 by Xiaolong Zhang

How to optimally allocate marketing spend across online/offline channels.

Read more ››

Making your mark with a newsletter

Posted on Apr 25 2013 by Brenna Solop

A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.

Read more ››

Do more than inform – build a community with a digital newsletter

Posted on Apr 24 2013 by Shelley Kessler

Digital newsletters help establish personal connections with subscribers, while inspiring them to keep the conversation going with each other.

Read more ››

The mystery of bleach, brand loyalty and the Latino story

Posted on Apr 23 2013 by Felipe Korzenny

Using data from EMS’ Simmons National Hispanic Consumer Study, Dr. Korzenny looks at brand loyalty of bleach products among Latinos.

Read more ››

«
1
2
3
4
5
…
68
»