The 2014 Digital Marketer Report is now available

Posted on Mar 13 2014 by

I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect.

How to execute a database centralization project

Posted on Mar 12 2014 by

Consolidate your database to improve marketing results and better understand your customers.

Scruff is in as men shave less

Posted on Mar 11 2014 by

Whether a result of the sky rocketing costs of razor blades, the increasing popularity of Movember or a general trend among Hollywood’s leading men to sport some scruff, it seems that facial hair hasn’t been this en vogue since the mid-70s.

The sixth annual Digital Marketer Report launches next week

Posted on Mar 06 2014 by

A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.

The grid, the bad and the ugly: Mastering responsive design

Posted on Mar 05 2014 by

This post gives an overview of how responsive design email templates can work to your advantage in the age of the on-the-go customer.

Marketers are beginning to glean ROI from new analytics initiatives

Posted on Mar 04 2014 by

With the explosion of big data initiatives, marketers need to make sure they are utilizing data management best practices.

Measure the speed of your data

Posted on Mar 03 2014 by

Determining what qualifies as fast requires context. Before trying to make your data faster, you need to define fast and set benchmarks for each delivery.

Top 5 tips for email remarketing

Posted on Feb 28 2014 by

Experian Marketing Services email expert, Liz Gould, provides top tips and best practices for integrating remarketing emails into your cross-channel program.

#7for14 – Digital marketing trends to consider

Posted on Feb 27 2014 by

Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.

How sophisticated is your marketing program?

Posted on Feb 26 2014 by

Understanding where your brand lies along Experian’s Marketing Sophistication Curve is key to building a tangible and actionable road map for cross-channel marketing success.