Cross-channel marketing

3 reasons to make mobile your priority

Posted on Jan 27 2015 by

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.

The equitable exchange – why personalization is our duty

Posted on Jan 22 2015 by

Customers willingly give brands their personal information. In exchange, it’s a marketer’s duty to prove the data is being used to deliver personalized, relevant communication.

#HolidayHotSheet: Top email transaction days in 2014

Posted on Jan 09 2015 by

That’s a wrap! In this week’s holiday insights, we take a look at the final results for top email transaction days during the 2014 holiday season.

Email takes the lead as the holiday season comes to a close

Posted on Jan 06 2015 by

On WSJ Live Bill Tancer predicts that as the holiday season comes to a close, retailers will continue to offer discounts well into the New Year.

Cross-channel personalization begins with data collection

Posted on Dec 23 2014 by

Data collection (beyond just email address) is key to activating a seamless cross-channel marketing strategy

Empowered customers get personal with preference centers

Posted on Dec 18 2014 by

Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.

Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by

We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.

4 lessons on leadership from today’s leading female marketers

Posted on Dec 11 2014 by

For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.

Black Friday, Cyber Monday deliver – peak holiday season has begun

Posted on Dec 05 2014 by

Peak holiday season is here. The biggest shopping days of the year just passed and they did not disappoint!

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.