Cross-channel marketing

#GIRLBOSS Sophia Amoruso tells her story at #EMSSUMMIT

Posted on Aug 28 2014 by

Founder and CEO of Nasty Gal and New York Times Bestselling Author of #GIRLBOSS Sophia Amoruso shares stories from Nasty Gal’s meteoric rise.

#TrendingNow – Getting extra creative with email engagement

Posted on Aug 25 2014 by

A look into the standout emails hitting the inbox from August 10-22, 2014.

Zappos, GameStop and Comedy Central discuss the power of data at #EMSSUMMIT

Posted on Aug 20 2014 by

These well-known, iconic brands, know how to harness the power of data to deeply understand their customers, then use that knowledge to successfully engage them.

The responsive design/mobile-friendly debate: A designer’s take

Posted on Aug 19 2014 by

Learn the pros and cons of mobile-friendly and responsive design methods for mobile optimization.

#EMSSUMMIT opening highlights the effectiveness of authentic storytelling

Posted on Aug 14 2014 by

What marketers need to do to keep their brands relevant.

Top 10 testing strategies for single and cross-channel marketers

Posted on Aug 13 2014 by

Top ten tests to try and how to enhance tactics for cross-channel optimization.

Travel industry: Email and mobile marketing trends

Posted on Aug 11 2014 by

Email and mobile marketing trends and benchmarks for the travel industry.

#EMSSUMMIT live stream playbacks now available

Posted on Aug 07 2014 by

The 2014 Experian Marketing Services Client Summit wrapped up in Las Vegas a few short weeks ago but the content lives on via playbacks on the live stream page.

Why birthday emails should be a part of every marketer’s program

Posted on Jul 31 2014 by

Learn how birthday emails can strengthen customer relationships and bring in more Marketing ROI for your brand.

Help Experian Marketing Services take home the gold in cross-channel marketing: Vote now!

Posted on Jul 30 2014 by

Our Cross-Channel Marketing Platform is a contender for the People’s Choice Stevie Awards for Favorite New Products, a feature of the American Business Awards in which the general public can vote for their favorite new products and services.