Cross-channel marketing

Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.

Holiday marketing secrets from your marketing peers

Posted on Oct 14 2014 by

Discover the most used and integrated channels for holiday marketing campaigns worldwide.

Multiple marketing channels, one customer

Posted on Oct 13 2014 by

To effectively interact with and engage today’s consumers, retailers need a seamless, integrated cross-channel marketing strategy across all customer touch points.

Big Data privacy and compliance questions answered

Posted on Oct 06 2014 by

Privacy expert, Alex Krylov, answers the most frequently asked questions about Big Data privacy and compliance affecting cross-channel marketers today.

The big bout part II: When to use system text vs. images in digital marketing

Posted on Oct 03 2014 by

Our creative experts go the distance in part II of how words stack up against images in digital marketing.

The big bout part I: System text vs. images

Posted on Oct 02 2014 by

Our creative experts weigh in: How words vs images in email match up.

#TrendingNow: ’Twas the week before holiday emails began…

Posted on Sep 29 2014 by

A quick look at how brands are sneaking holiday references into the inbox among fall and Halloween themes.

Organizational structure is a hurdle on the track to cross-channel marketing success

Posted on Sep 23 2014 by

If cross-channel marketing programs are a part of your plan, it’s important to understand the challenges that lie ahead in order to be prepared to overcome them and achieve the success you’re after.

Taking a look at the road to cross-channel maturity

Posted on Sep 18 2014 by

A look into the 3 key inhibitors brands face with cross-channel marketing based on the recently released commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services.

An MVP can score programmatic payback

Posted on Sep 16 2014 by

The MVP here is not a reference to Peyton Manning, the NFL’s five-time most valuable player. Rather, it is a reference to minimum viable product.