Cross-channel marketing

Choose your path to Utopia!

Posted on Jun 30 2015 by

Experian Marketing Services experts, industry analysts and our fabulous clients are presenting on subjects that span all aspects of the customer’s journey.

Introducing the #SuiteLife Awards recognizing exceptional customer experiences

Posted on Jun 29 2015 by

The inaugural #SuiteLife Awards are intended to recognize those who create exceptional customer experiences while delivering outstanding business results.

Convince your manager to prioritize a single customer view

Posted on Jun 26 2015 by

To prioritize a single customer view, start by reviewing your current strategy. Use this worksheet to build a business case and share it with your team!

Data linkage named top cross-channel marketing challenge

Posted on Jun 24 2015 by

The 2015 Digital Marketer Report explores top cross-channel marketing challenges and how marketers can overcome them to reach success.

Email reactivation series … we want you back!

Posted on Jun 23 2015 by

Win back inactive subscribers with a strategic reactivation series. A recent study shows that sending a second mailing can boost opens, clicks and revenue by over 50 percent.

Why senior marketing leaders need to make a single customer view their top priority, right now

Posted on May 29 2015 by

The single customer view priority: a customer-centric strategy is predicated on having accurate, enriched data linked together in a central location that can be executed on to meet your goals.

Email and social: Better together, but not one-size-fits-all

Posted on May 27 2015 by

In this month’s Ask the Expert column, we dive into the many opportunities to connect your email and social strategies, and why testing is imperative to develop a brand’s uniquely best mix.

An extra week to show your Father’s Day promotions some “love”

Posted on May 14 2015 by

While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.

Attribution a priority on the road to customer-centricity

Posted on May 07 2015 by

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution journey.

Trending Now – Gmail’s grid view: In like a lion, out like a lamb

Posted on Apr 30 2015 by

Gmail’s grid view option is removed after being introduced just over one year ago.