Cross-channel marketing

An extra week to show your Father’s Day promotions some “love”

Posted on May 14 2015 by

While consumers start to scour the internet for Father’s Day promotions as early as Mother’s Day, the majority will still be last-minute shoppers.

Attribution a priority on the road to customer-centricity

Posted on May 07 2015 by

Marketers at all levels need to make attribution a priority. This month’s Ask the Expert column explores how to start on a sophisticated attribution journey.

Trending Now – Gmail’s grid view: In like a lion, out like a lamb

Posted on Apr 30 2015 by

Gmail’s grid view option is removed after being introduced just over one year ago.

Data management: 10 questions to ask yourself

Posted on Apr 28 2015 by

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get started.

Unlock your cross-channel marketing potential

Posted on Apr 27 2015 by

Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing potential.

It’s the economy, stupid: The correlation between email and the overall economy

Posted on Apr 23 2015 by

Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall economy.

How customer-centric is your email deliverability strategy?

Posted on Apr 17 2015 by

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.

Welcome (and welcome back) with life cycle marketing

Posted on Apr 08 2015 by

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be running?

Attribution: You don’t have to do it alone! [Infographic]

Posted on Mar 31 2015 by

Adopting data-driven marketing attribution can be challenging. But the good news about attribution: you don’t have to do it alone. Check out this infographic for what to look for in a partner.

Contextual marketing: A look at real world (and real time) examples

Posted on Mar 26 2015 by

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.