Cross-channel marketing

Data management: 10 questions to ask yourself

Posted on Apr 28 2015 by

The first step in improving your data management strategy is assessing your current programs. Ask yourself these ten data management questions to get started.

Unlock your cross-channel marketing potential

Posted on Apr 27 2015 by

Take a look through the slides and watch the playback from our recent webinar to learn the keys to unlock your cross-channel marketing potential.

It’s the economy, stupid: The correlation between email and the overall economy

Posted on Apr 23 2015 by

Sometimes surprising factors can have an effect on email performance. In this post, our analyst discovers a fascinating correlation between email and the overall economy.

How customer-centric is your email deliverability strategy?

Posted on Apr 17 2015 by

As we continue to progress into 2015, it is becoming even more imperative to reassess your email deliverability strategy.

Welcome (and welcome back) with life cycle marketing

Posted on Apr 08 2015 by

Welcome emails garner 86 percent higher open rates than regular promotional mailings. What other life cycle marketing programs should you be running?

Attribution: You don’t have to do it alone! [Infographic]

Posted on Mar 31 2015 by

Adopting data-driven marketing attribution can be challenging. But the good news about attribution: you don’t have to do it alone. Check out this infographic for what to look for in a partner.

Contextual marketing: A look at real world (and real time) examples

Posted on Mar 26 2015 by

Contextual marketing enables brands to engage in customer-centric conversations that — like any meaningful relationship — deepen across time.

What’s next? Mobile is no longer the black sheep

Posted on Mar 25 2015 by

In this third post of reflections on the year ahead, we look at how mobile will finally break through as a mainstream channel among cross-channel marketing programs.

Marketing attribution keeps you from ‘flying blind’

Posted on Mar 23 2015 by

Data-driven marketing attribution can keep marketers from ‘flying blind’ with their cross-channel decisions.

The customer’s creative experience – and why designers should take note

Posted on Mar 18 2015 by

In this month’s Ask the Expert column, David Kepets explains how animation, personalization and mobile optimization are all part of the customer’s creative experience – and why designers should pay attention.