Cross-channel marketing

#EMSSUMMIT Day 1 Recap

Posted on Jul 31 2015 by

What a great start to our 2015 Client Summit! The first day of #EMSSUMMIT was filled with fun, laughter, and insight. We kicked it off with Experian Marketing Services North America President Matt Seeley and SVP of Global Marketing Ashley Johnston. The pair welcomed the filled room to the #Utopia themed event, explaining the significance […]

Experian Marketing Services cited as Strong Performer in Real Time Interactions Management by leading independent research firm

Posted on Jul 30 2015 by

Experian Marketing Services has been named a Strong Performer in Real Time Interactions Management by leading independent research firm

Why a single customer view is the foundation for marketing success

Posted on Jul 22 2015 by

Like a house, a brand needs a solid foundation upon which it can acquire new customers, build relationships and sustain the intelligent interactions that turn customers into loyal brand advocates. For a brand, that foundation is a single view of the customer — the ability to identify a customer regardless of channel or device. Businesses […]

Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.

Surviving #EMSSUMMIT: Tips from our event experts

Posted on Jul 20 2015 by

Here are 8 tips that will help you make the most of the 2015 Client Summit event!

Marketers take note: back-to-school season is upon us

Posted on Jul 09 2015 by

An analysis on last year’s back-to-school season mailings to help you get straight A’s on this year’s campaigns.

Your cross-channel playbook: Making email and social work together

Posted on Jul 08 2015 by

From user-generated content to monetization, these tips on integrating email and social help marketers with any level of cross-channel marketing experience.

9 email do’s and don’ts for data-driven marketers

Posted on Jul 02 2015 by

Our Spencer Kollas gives his top 9 email do’s and don’ts for today’s data-driven marketers in a recent article for iMedia Connection.

Choose your path to Utopia!

Posted on Jun 30 2015 by

Experian Marketing Services experts, industry analysts and our fabulous clients are presenting on subjects that span all aspects of the customer’s journey.

Introducing the #SuiteLife Awards recognizing exceptional customer experiences

Posted on Jun 29 2015 by

The inaugural #SuiteLife Awards are intended to recognize those who create exceptional customer experiences while delivering outstanding business results.