Cross-channel marketing

Empowered customers get personal with preference centers

Posted on Dec 18 2014 by

Get personal with preference centers and give consumers more of what they want – relevant, engaging experiences across channels.

Email results from Peak Week 2014 are in

Posted on Dec 12 2014 by

We’re looking at Peak Week results for email marketing and Cyber Monday comes out on top.

4 lessons on leadership from today’s leading female marketers

Posted on Dec 11 2014 by

For an inside look at how female leaders can bring unique and effective influence into the boardroom, we invited four leading female marketers to speak on a panel at our 2014 Client Summit.

Black Friday, Cyber Monday deliver – peak holiday season has begun

Posted on Dec 05 2014 by

Peak holiday season is here. The biggest shopping days of the year just passed and they did not disappoint!

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.

Ashley Johnston is named Woman of the Year at 2014 Stevie® Awards for Women in Business

Posted on Nov 20 2014 by

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run.

5 key holiday marketing trends and predictions

Posted on Nov 18 2014 by

Global study reveals holiday marketing trends and predictions that can help enhance your holiday campaigns.

#HolidayHotSheet: Winning email offers and hot products

Posted on Nov 14 2014 by

This week we look at subject line keywords, winning email offers and the hottest holiday product searches.

#TrendingNow: All Hallows’ Eve or All Holiday Eve?

Posted on Oct 31 2014 by

While the upcoming holiday season overshadows Halloween, it’s not ignored by all email marketers.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.