Cross-channel marketing

Top tips for marketers to remember this Memorial Day

Posted on Apr 17 2014 by

A look back at last year’s Memorial Day searches and email campaigns for insights and quick tips based on what tactics worked and what ones fell flat.

The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind

Posted on Apr 14 2014 by

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of marketers.

The nuances of navigation in email

Posted on Apr 10 2014 by

A number of analyses show strong click rates in the navigation area of emails. With mobile usage on the rise, here are some key things to think about when designing navigation bars.

Why data-driven marketers are well positioned to converge with new technology

Posted on Apr 08 2014 by

Matthew Ball provides his own astute interpretation of LUMA Partners recently released 2014 Strategic Buyer LUMAscape.

Recycled email addresses may threaten consumer trust

Posted on Apr 02 2014 by

Microsoft and Yahoo! both introduced policies regarding recycled old, inactive email addresses. Learn how Email Insights can help you tackle this email marketing challenge.

Mamma mia! Here we go again…

Posted on Mar 26 2014 by

Quick tips to enhance your Mother’s Day email campaigns based on performance analysis of last year’s mailings.

Changing the status quo in 2014

Posted on Mar 24 2014 by

2014 is the year that marketers will lead massive change within their organizations. They’ll convince leadership that building and maintaining 1:1 connections with top customers is not only table stakes but imperative to success.

Email and Web top marketers’ list of most effective channels, with social on the rise

Posted on Mar 20 2014 by

Reports show marketers consistently identify email and Web as the most effective channels, and many plan to use social media this year. Here are best practices to leverage email to promote social marketing efforts.

Make your emails ring with a “tap 2 call” button

Posted on Mar 17 2014 by

How making phone numbers in emails clickable can add to the customer experience and enhance your email reporting.

The 2014 Digital Marketer Report is now available

Posted on Mar 13 2014 by

I’m happy to say that we just released our sixth annual Digital Marketer Report and I was able to contribute the foreword to this valuable piece, which presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect.