Cross-channel marketing
Three programs you can use now to boost holiday sales
Posted on Oct 12 2012 by Amanda Brief
We have outlined three programs taken from our holiday marketing report that marketers can use this holiday season.
DMA 2012 – lots of thought leadership on tap
Posted on Oct 11 2012 by Jennifer Marshall
We’re headed to Vegas next week to exhibit, speak and meet with clients and industry colleagues at the Direct Marketing Association Annual Conference. Experian Marketing Services will be presenting marketing solutions and techniques to attendees at several sessions along with some of our leading client brands. Here’s a rundown: What Do Users Want From Mobile [...]
Customer obsession starts with me, the customer
Posted on Sep 25 2012 by Dana
I’m Dana. I’m excited to share my experiences with my favorite, customer obsessed brands. I don’t ask much, I just want brands to treat me right.
Obsessing over Dana
Posted on Sep 24 2012 by Denice Surjan
By being obsessed with Dana you’ll make her obsessed with you. Create a great customer experience based on everything you know about her.
An important step toward cross-channel marketing optimization
Posted on Aug 28 2012 by Michael Clark
Digital channels, mobile technology, expanded customer choice and legislative issues have all evolved faster in the last ten years than ever before, and companies have had to update their marketing practices to keep pace and keep customers engaged. This has been especially challenging in the retail vertical as accurate customer identification can be difficult to [...]
Developing real-time marketing intelligence
Posted on Aug 20 2012 by Courtney Cunnane
Marketers have always struggled to target the right consumer with the right offer. And with more than 313 million people live in the United States according to the U.S. Census, the challenge is more difficult than ever. With the proliferation of the Internet and mobile technology, today’s consumer operates differently and expects more from their [...]
Unlocking the “social silo”: leveraging social insights across channels
Posted on Aug 17 2012 by Nancy Shaver
How do you effectively use social insight and make it actionable for marketing efforts while maintaining a seamless customer experience with the brand?
How to be customer obsessed
Posted on Aug 14 2012 by Denice Surjan
Businesses must actually know what customers want. It’s a big endeavor, but worth the outcome of creating true brand advocates. Here are a few insights to get you started or keep you on the right path.
The challenge of linking digital data: email, mobile, social and more
Posted on Aug 10 2012 by Jeff Hassemer
Marketers today face unprecedented challenges when it comes to creating and maintaining a holistic view of their customers across their marketing ecosystem. Here are six things marketers must do to make an integrated strategy work.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
