Cross-channel marketing

#HolidayHotSheet – Seasonal marketing gets personal

Posted on Nov 21 2014 by

This holiday season it’s imperative that marketing gets personal as consumers demand a tailored experience.

Ashley Johnston is named Woman of the Year at 2014 Stevie® Awards for Women in Business

Posted on Nov 20 2014 by

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run.

5 key holiday marketing trends and predictions

Posted on Nov 18 2014 by

Global study reveals holiday marketing trends and predictions that can help enhance your holiday campaigns.

#HolidayHotSheet: Winning email offers and hot products

Posted on Nov 14 2014 by

This week we look at subject line keywords, winning email offers and the hottest holiday product searches.

#TrendingNow: All Hallows’ Eve or All Holiday Eve?

Posted on Oct 31 2014 by

While the upcoming holiday season overshadows Halloween, it’s not ignored by all email marketers.

What Google Inbox means for email marketers

Posted on Oct 27 2014 by

Deliverability expert Spencer Kollas shares his view on how Google Inbox affects email marketing.

Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.

Holiday marketing secrets from your marketing peers

Posted on Oct 14 2014 by

Discover the most used and integrated channels for holiday marketing campaigns worldwide.

Multiple marketing channels, one customer

Posted on Oct 13 2014 by

To effectively interact with and engage today’s consumers, retailers need a seamless, integrated cross-channel marketing strategy across all customer touch points.

Big Data privacy and compliance questions answered

Posted on Oct 06 2014 by

Privacy expert, Alex Krylov, answers the most frequently asked questions about Big Data privacy and compliance affecting cross-channel marketers today.