Cross-channel marketing

43 actionable stats to move your marketing forward

Posted on Sep 02 2015 by

More benchmarks, trends and stats from the Digital Marketer Report to help you intelligently interact with customers across channels.

Integrating email with addressable advertising

Posted on Aug 31 2015 by

In this month’s Ask the Expert column, we look at the world of addressable advertising and how it can fit into an intelligent cross-channel strategy, starting with email.

Customer choice drives responses, and other email performance benchmarks

Posted on Aug 26 2015 by

Gain a sneak peek into the email performance benchmarks outlined in our latest quarterly benchmark report. Also see how customer choice affects response rates.

Top 3 themes from #EMSSUMMIT

Posted on Aug 12 2015 by

Perseverance, authenticity and listening to customers revealed themselves as core themes of the 2015 Client Summit main stage.

Overcome these 3 common data barriers for mobile marketing success

Posted on Aug 11 2015 by

In his latest byline for iMedia, Spencer Kollas explains how to overcome 3 common data barriers for mobile marketing success.

Experian recognizes brands that create exceptional customer experiences during inaugural #SuiteLife Awards

Posted on Aug 06 2015 by

Some of the world’s most progressive brands were honored at this year’s #SuiteLife Awards ceremony.

#EMSSUMMIT Day 1 Recap

Posted on Jul 31 2015 by

A recap of day 1 at Experian Marketing Services’ 2015 Client Summit

Experian Marketing Services cited as Strong Performer in Real Time Interactions Management by leading independent research firm

Posted on Jul 30 2015 by

Experian Marketing Services has been named a Strong Performer in Real Time Interactions Management by leading independent research firm

Why a single customer view is the foundation for marketing success

Posted on Jul 22 2015 by

SVP of Global Marketing Ashley Johnston explains why the lack of a single customer view is the #1 challenge marketers face today.

Data-driven marketing focuses on customers, not technology

Posted on Jul 21 2015 by

This Data for Good byline emphasizes the importance of focusing data-driven marketing on the consumer rather than the technology.