Cross-channel marketing

Experian Marketing Services recognized for innovation by The Relevancy Group

Posted on Mar 04 2015 by

For the second year in a row, Experian Marketing Services has been named one of the top email service providers (ESPs) in the market by The Relevancy Group’s The Relevancy Ring — ESP Buyer’s Guide 2015.

Code enforcement part 1: Our detectives uncover common HTML coding issues

Posted on Mar 02 2015 by

Our account and creative teams are home to some savvy HTML experts. Here they share tips for solving common HTML coding issues.

Ordering sushi and a lesson in embracing the contextual marketing mindset

Posted on Feb 26 2015 by

Moving from ‘push marketing’ to insight-driven response and prediction requires marketers to embrace the contextual marketing mindset.

Engagement — does it really matter for deliverability?

Posted on Feb 23 2015 by

Fresh off the controversial panel discussion at the EEC conference, deliverability expert Spencer Kollas weighs in on how subscriber engagement affects deliverability.

What’s next? Cross-channel silos will break down in 2015

Posted on Feb 19 2015 by

There’s a lot in store for marketers in 2015. In the first in this series of trends, we look at why this is the year cross-channel marketing matures.

Trending Now: Love is in the…inbox

Posted on Feb 12 2015 by

A look at some of the LOVEliest campaigns leading up to Valentine’s Day 2015 Category: email marketing trends.

The Digital Marketer Report receives killer praise

Posted on Feb 04 2015 by

Not only has the Digital Marketer Report been continually utilized by marketers as their go-to resource, it has received ample praise from numerous publications.

Why deliverability can make or break your marketing program

Posted on Feb 02 2015 by

With deliverability best practices, marketers can do something to ensure that their messages ultimately reach their customer and not the SPAM folder.

Trending Now: Top 6 Juno-inspired emails

Posted on Jan 28 2015 by

How retailers took advantage of this week’s Juno blizzard to serve up contextual emails and savings.

3 reasons to make mobile your priority

Posted on Jan 27 2015 by

Email marketing is still one of the most effective tools for marketers — especially when paired with mobile. See the stats on why you should make mobile your priority.