Cross-channel marketing
Emails with offers drive Back to School purchases
Posted on Jun 14 2013 by Katie Oakes
Experian Marketing Services’ recent webinar uses data from the 2012 Back to School season to determine best practices for marketers looking to reach moms through Back to School email campaigns.
Embracing the cross-channel marketing imperative
Posted on Jun 10 2013 by Pamela Robertson
Engaging customers seamlessly across channels is an absolute imperative for today’s marketer…but it isn’t easy to do. A recent Experian Marketing Services survey showed that just 44% of those asked had integrated their online and offline marketing programs. So 56% of the respondents’ customers could be receiving uncoordinated messages or offers at the wrong time [...]
Marketing with predictive analytics – Understanding model over fitting
Posted on May 29 2013 by Adam Sugano
Marketers rely on data and analytics to ensure they are equipped with the best insights to stay relevant in today’s digital world. So of course it’s important for marketers to master analytical skills and define processes that can effectively scale with the constant feeds of data over time. In my last blog post I focused [...]
Building brand loyalty – let your customers show you the way
Posted on May 21 2013 by Virginie Bernard
How to use the cross-channel customer journey as a guide that can aide in improving the overall brand experience.
Top 7 trends for marketers to focus on this year
Posted on May 15 2013 by Denice Surjan
From the myriad of data, benchmarks and trends in The 2013 Digital Marketer Report, these 7 areas have emerged as key points of focus for marketers throughout the year.
Cross-channel marketing platforms
Posted on May 14 2013 by Sumon Nicole
What are cross-channel marketing platforms and how marketers can benefit from them?
A week in the life of today’s hyper-connected consumer
Posted on Apr 29 2013 by Denice Surjan
Infographic breaking down the number of activities and types of devices used to email, visit websites, engage in social networking and watch video.
Optimizing cross-channel marketing spend
Posted on Apr 26 2013 by Xiaolong Zhang
How to optimally allocate marketing spend across online/offline channels.
Making your mark with a newsletter
Posted on Apr 25 2013 by Brenna Solop
A digital newsletter has tremendous potential for triggering the sharing of information around your dedicated consumer base.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
