Mar
27
2012

Direct mail vs. Email

According to Epsilon Targeting’s latest Consumer Channel Preference Study of 5,000 consumers in North America, 60% of consumers report an “emotional boost” from receiving direct mail, agreeing that they enjoying checking their mailbox. This report showed that across all categories, direct mail continues to be a trusted source of information.

It’s always good to reach out to consumers via email, but the disadvantage to this is that the consumer has the ability to receive emails from you on their own terms, which may be infrequent or not at all. The use of direct mail has shown to be a pleasing emotional hook.

Even with the ever growing digital world, consumers are still responding to your direct mail pieces. Don’t let your businesses address contact data fall to the wayside – this is still just as important as ever to have.

To ensure as timely delivery, make sure you’re using address validation tools to make sure you’re saving money and getting the most out of your direct mail campaigns.


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