Protect you portfolio
To thrive in a refi-heavy market, lenders must first safeguard their existing customer base. This involves conducting attrition analysis to identify refinance risks and implementing account review programs to retain borrowers. Leveraging a comprehensive data view—including credit, property, and marketing data—enables lenders to predict customer behavior and tailor outreach strategies. By understanding which customers are likely to refinance or open new trades elsewhere, lenders can proactively engage them with relevant offers, such as HELOCs or second mortgages, to prevent portfolio shrinkage and revenue loss.
Grow Your Customer Base
Expanding your reach beyond current clients is essential for sustained growth. This strategy focuses on prospecting high-potential borrowers using data-driven targeting, especially for VA IRRRL and FHA Streamline loans. These products offer simplified origination processes, making them ideal for marketing campaigns. Lenders can use prescreen and Invitation to Apply (ITA) campaigns to identify qualified prospects and deploy multi-channel outreach—email, SMS, and direct mail—based on consumer preferences. Tailoring messages to life stages and decision styles further boosts engagement and conversion rates, turning prospects into loyal borrowers.
Optimize Your Experience
A seamless origination experience is critical to retaining and converting both existing and new customers. Poor application processes lead to pipeline fallout, undermining marketing and retention efforts. To optimize, lenders should streamline digital prequalification and underwriting workflows, using soft credit inquiries where possible to reduce friction. Enhancing the borrower journey with full credit profiles, predictive analytics, and efficient data integration ensures faster closings and better customer satisfaction. This strategy emphasizes the importance of technology and user experience in maximizing throughput and minimizing lost opportunities.
Predict portfolio attrition using data & analytics and prevent it with tailored contact programs
Identity borrowers “in the money”
Whether on or off-book, as interest rates fall, Experian can help you identify borrowers who become eligible for a rate and term refinance.
Identify borrowers “in need”
Our comprehensive view of borrower behavior enables you to craft highly targeted refinance campaigns based on borrower needs, such as monthly payment reduction, debt consolidation or remodel.
Identify borrowers “in the market”
By adding our predictive analytics to your segmentation strategy, you can focus your outreach on borrowers who are more likely to respond and convert, therefore maximizing campaign ROI.
Enhance the client application experience, reduce pipeline fallout
Lay the foundation of your refinance strategy now
Build connectivity to the data, insights and tools you’ll need to scale operations quickly
Build a ‘starter’ program and expand with demand
Build, test and refine what works today so you’re better prepared for when demand ramps up
Start nurturing relationships with borrowers
Don’t wait for borrowers to come to you – reach out, engage and keep your brand top of mind