How Small Businesses Can Leverage AI Tools for Effective Internet Search
Recently Experian BIS sat down with Wil Reynolds of Seer Interactive to talk about the future of Internet Search. The landscape of SEO has shifted, and now, attaining top search engine rankings is about providing answers and information to your customers. AI tools like ChatGPT and Bard are essential for understanding and catering to your customers’ needs better than ever before. Instead of focusing solely on producing large quantities of content, you should aim to create personalized and unique insights that address your customers’ questions directly.
Understanding customer intent is crucial for content creation. Research and analyze the questions and queries your customers have about your industry or niche to tailor your content accordingly. By embracing AI tools and adapting to the changing dynamics of SEO, you can position your small business as a trusted source of information, connecting with your customers in a personalized and effective manner. Quality content that addresses regional preferences and customer needs becomes the key to success in internet search. Follow the tips and ideas Wil outlines in the full article to get more customers and clients, even as search is rapidly changing.
Are You An Underserved Or Minority Small Business Owner? A new fund Is launching that could help -The Equitable Access Fund aims to provide access to financing for minority business owners and others who are historically underfunded, such as women and veterans. Read More on Forbes
Travel Industry Health Checkup: Post-COVID Data Dive – The travel and leisure sector was one of the hardest hit industries during the pandemic. Now that most worldwide travel restrictions have been lifted, the industry is rebounding. It appears that travel businesses relied on more commercial credit to weather the storm of the pandemic and raised prices to help recover. More from Experian’s latest Commercial Pulse Report
The Secret to Long-Term Business Success? Sometimes It’s Throwing Your Business Plan Away – You’ll likely enter the small business world with a specific plan and set of rules in mind. But the secret to long-term success may involve throwing those away. More from the U.S. Chamber
What We’re Watching This Quarter
As small business credit conditions continue to evolve, the Beyond the Trends report can be a useful companion during uncertain times. It offers a unique view of the small business economy based on what we see in the data.
Some highlights in our most recent report:
- June’s 3% inflation number marks the 12th consecutive month of decline and the lowest rate since March 2021.
- Consumer spending strengthens, challenging Federal Reserve’s ability to cool the economy. St. Louis Fed reports paychecks grow faster than market prices for the first time in two years.
- Lenders review growth strategies as new business applications stay above 400k monthly, with businesses under 1 year old representing 38% of those seeking commercial credit.
Fostering Inclusivity: Creating an LGBTQ+ Inclusive Workplace
Creating a workplace environment that embraces diversity and fosters inclusivity is not only a moral imperative; it’s just good business. By actively working to make their work culture more inclusive of LGBTQ+ individuals, companies can enhance employee well-being, productivity, and organizational success. HR managers are realizing that no matter the size or location of their company, when all people feel accepted and free to be themselves at work, everyone wins.
Experian’s Emily Garman hosted a panel discussion with Brian Richardson, CEO of StartOut, and Sabrina Kent, Executive Vice President of Programs and External Affairs for the NGLCC (National LGBT Chamber of Commerce) to discuss workplace inclusion for LGBTQ+ employees and customers. For businesses hiring LGBTQ+ team members, and the competition for qualified, loyal staff at a high, business owners who take an inclusivity posture are in a good position to reap the benefits.
Your Blueprint for Establishing and Building Business Credit
Good financial health is essential to the success of any business, and building a solid credit reputation establishes trust with lenders. To ensure continued growth and stability, it’s crucial that entrepreneurs understand their company’s payment obligations and manage their business’ score accordingly.
Although personal credit can often grow organically over time, businesses must take proactive steps to cultivate an exceptional rating. In this blueprint you will learn the three detailed steps to establishing and building a business credit score.
Founder’s Narrative: Nurse creates Shark Tank success with personal medical storage
Stealth Bros & Co creates dopp kits and duffel bags with built-in storage and sharps disposal for discreet transportation of personal injectible medical supplies. These are well-made and beautiful travel supplies catering to the transgender, IVF and diabetic communities, as well as any individial needing personal injectible storage for any reason.
Founder and product designer Braxton Fleming has had a whirlwind year, appearing on Shark Tank, getting his product into CVS stores and welcoming a baby daughter! Hear about his success story in our Founder’s Narrative.
Tell Us Your Founder’s Narrative
We’d love to hear your business story! Click here to record a video sharing your Founder’s Narrative with us. We may feature you in a future issue of the Small Business Brief.