Tag: Consumer data
The popularity of flash sale websites with limited time & inventory offerings have grown exponentially over the two years. Online shoppers’ love for the...
Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...
Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer......
In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered...
All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets...
According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as...
The audiences for the men's and women's NCAA Basketball Tournaments are decidedly different from one another. How do they stack up...
Registered Republicans and Democrats have different TV program preferences. But a majority of highly rated Nielsen programs seem to clearly skew Republican. Which TV...
Discount stores appear to be weathering the recession better than some of their full-price counterparts, as they carry first-quality designer merchandise at competitive...