All posts by Michael Richardson, Manager of Analytical Delivery

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Audience testing and measurement: Learning from your n...

Measure campaign effectiveness

Marketers are always challenged to expand sales beyond “business as usual,” while being good stewards of company resources spent on marketing. Every additional dollar...

July 8, 2021 by Michael Richardson, Manager of Analytical Delivery

Read More Audience testing and measurement: Learning from your next marketing campaign

Best Practices for Planning Digital Advertising Campai...

Measure campaign effectiveness

One of the biggest challenges marketers face when planning digital advertising campaigns is getting an adequate number of impressions that yields measurable results at...

November 30, 2020 by Michael Richardson, Manager of Analytical Delivery

Read More Best Practices for Planning Digital Advertising Campaigns

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