Yes, as it is a targeted list of prospects who look like your best customers.
A specialty list focuses on the area of specialty (i.e., GreenAwareSM, New Parents DatabaseSM, New Homeowners DatabaseSM, etc.) instead of the attributes of your best customers.
A- Clone My Customers models are based on proprietary Experian data covering a wide range of demographic, psychographic and behavioral elements. Experian data records matching the client’s customer file become targets and a sample of records from the selected scoring geography (not matching any customer record) become non-targets. Models are built using factor analysis and logistic regression and are validated to ensure quality. Individuals in the selected geography then are scored. Higher scores indicate a higher degree of similarity between the scored individuals and the client’s customers.
You must upload a minimum of 100 records.
A- “Unknown” refers to a name that can be either gender: “In case you don’t know the gender of a name on your list, like the name Pat, please select ‘Unknown.’”
Your customer file needs to be a CSV or text file.
Address 2 is for an apartment or suite number.
Open your Excel document, select Save As, Other Formats. Now just select the Save As Type menu item Text Tab Delimited (*.txt) or (Macintosh) and a location. The resulting file then can be opened and used in basically any office or desktop publishing application you have.
Experian® analyzes your customer file to see what traits or characteristics your best customers have in common. Then we use those traits and search our entire database and find prospects who are just like your best customers. Have questions? Call us at 1 888 808 8242.
Each business has unique needs in terms of selecting whom to include on a Clone My Customer list from Experian. Your consumer prospect list might include:
Call us at 1 888 808 8242 and we'll upload your list for you.