The Business of Small Business: Big Data Helps Businesses in Big Ways

It’s no secret that businesses are what drive the U.S. economy. The exchange of goods and services for business large and small is what our society is built on. Hiq Lee, president of Experian’s Business Information Services explains how big data is actually a driving force in commerce.

For example: lenders and suppliers can use data, analytics and insight to help mitigate risk and have more confidence when making future lending decisions, and, for small businesses, it enables them to uncover growth opportunities and increase profitability.