Cable Viewership in the U.S. & Demographic Segmentation

As part of Advertising Age’s American Consumer Project, Matt Carmichael (Director of Information Projects at Advertising Age) recently reported on “How the U.S. Watches Cable.”

The coverage, and supporting map/infographic, offer some revealing analysis around cable television viewership with relation to demographic segmentation, with the map providing a snapshot of viewership by County.  Experian Marketing Services contributed data and analysis.

“The more advertisers know about the particular qualities of an audience, the better choices they can make about which programs to support and the creative to target them with,” says Carmichael.  Very true, which makes this report a great resource for marketing and sales teams.  As always, great content from Ad Age’s American Consumer Project. See the full coverage here.

Do any of these findings surprise you? How about for your County? Share your thoughts in the comments section below.

Photo: Shutterstock


Experian Blog

Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. This news blog provides our perspective on issues and trends affecting our businesses and our constituents in North America, while occasionally touching on Experian global news. Learn more.

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