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The most effective way to segment a back-to-school audience is to include basic data elements with a segmentation methodology that recognizes the lifestyle and...

Published: August 1, 2011 by Experian Marketing Services

Marketers carefully target on both the parents' life stage and consumer behavior. Parents may look similar when comparing demographic and lifestyle information but the...

Published: July 5, 2011 by Experian Marketing Services

Experian Marketing Services found 63 percent of organizations track the lifetme value of each customer. Retailers can ensure data accuracy by using verification tools...

Published: June 30, 2011 by Erin Haselkorn

Americans spend $1.47 trillion annually on discretionary goods and services. Find out how Experian Simmons evaluates discretionary spending against any of the 60,000 consumer......

Published: May 31, 2011 by Experian Marketing Services

In many ways it's wrong to refer to Brazil, Russia, India and China as "developing" markets — by some measures they can be considered...

Published: May 6, 2011 by Geoff Wicken

According to Experian Simmons, users of printed coupons — those obtained from newspapers, magazines, mail, etc.—outnumber users of digital coupons by a margin of...

Published: March 31, 2011 by Experian Marketing Services

All four Cinderella teams hail from markets with above average interest in college basketball. How do the Richmond, Tallahassee, Milwaukee, and Indianapolis consumer markets...

Published: March 23, 2011 by Experian Marketing Services

According to Experian Simmons, just over 5% of all U.S. adults and nearly a quarter of adult NCAA men's tournament viewers (24%) qualify as...

Published: March 17, 2011 by Experian Marketing Services

While WOM sites like Yelp.com continue to grow, their participants continue to be a very distinct subset of U.S. Internet users....

Published: March 16, 2011 by Experian Marketing Services

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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