All posts by Steve Podzamsky, Lead Product Manager

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How Measurement Can Drive Results in Automotive Market...

The automotive industry is a crowded marketplace. Consumers are faced with a multitude of brands, models, color schemes, and other important features, like safety...

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Measurement: The Key to Successfully Engage Customers...

Customer engagement is not a static definition. It changes over time and for each marketer, depending on the end goal of the campaign. The...

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Marketing Measurement and Attribution: Let’s bre...

Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to...

Read More Marketing Measurement and Attribution: Let’s break the addiction to clicks