About Pamela Robertson
Profile:
Posts by Pamela Robertson
What’s on tap this holiday shopping season?
Posted on Jul 03 2012 by Pamela Robertson
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season.
Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report
Posted on Jun 21 2012 by Pamela Robertson
Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool.
Young couples are a strong target for everything from travel to electronics
Posted on May 16 2012 by Pamela Robertson
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.
Back-to-school marketing – timing is everything
Posted on May 09 2012 by Pamela Robertson
There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar on Tuesday, May 15 at 1:00 p.m. EST.
Three ways to increase customer engagement
Posted on Apr 26 2012 by Pamela Robertson
As marketers continue to strive for cross-channel campaign integration, companies need to focus on how to connect, engage and empower their customers at each stage of the path to purchase.
Reaching “Fast Track Couples” – They are Connected and They Spend
Posted on Apr 23 2012 by Pamela Robertson
A Mosaic® USA segment called Fast Track Couples consists of young couples and families already on the road to upward mobility. Although 90% are under the age of 35, most are married, work at good jobs and own their homes.
2012 Digital Marketer: Meet the New American Consumer
Posted on Apr 17 2012 by Pamela Robertson
Our recently released 2012 Digital Marketer: Benchmark and Trend Report has been generating strong interest with both marketers and members of the media. We’ve had some cool coverage on sites like CNN.com, Mashable and The Huffington Post. We hope you’ll join our webinar this Thursday at 1:00 p.m. EST to hear what every digital marketer [...]
Dramatic shifts in American life leads to new consumer segmentation trends
Posted on Apr 10 2012 by Pamela Robertson
Watch as Rick Erwin, President of the Data and Analytics Division of Experian Marketing Services, provides details about the Boomers and Boomerang consumer segment.
Now available: critical insights and trends every marketer needs to know.
Posted on Apr 04 2012 by Pamela Robertson
Download the 2012 Digital Marketer today if you’d like to see late-breaking trends and marketing insights on mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
