About Pamela Robertson

Website: http://www.experian.com/marketing-services/marketing-services.html

Profile: As Senior Director of Marketing for Experian Marketing Services, Pamela Robertson is responsible for content creation, digital marketing, client engagement and global employee communications. Pamela leads a team of exceptional marketers who produce signature thought leadership like the annual Digital Marketer Report, recognized as one of the leading benchmark and trends pieces in the marketing services industry. Pamela strives to create content that helps Experian Marketing Services’ clients, prospects and the broader marketing industry connect and engage with their target audiences, by examining the trends, challenges and successes that savvy marketers care about – and need to succeed – in today’s hyper-connected world. Find Pamela on Google+

Posts by Pamela Robertson

Overcoming obstacles to cross-channel marketing success

Posted on Apr 21 2014 by

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.

The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind

Posted on Apr 14 2014 by

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of marketers.

The sixth annual Digital Marketer Report launches next week

Posted on Mar 06 2014 by

A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.

#7for14 – Digital marketing trends to consider

Posted on Feb 27 2014 by

Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.

Data growth’s profound impact on marketing success

Posted on Feb 13 2014 by

Big Data can both provide great opportunities and also seriously confound marketers as they strive to deliver effective campaigns.

Grab the attention of your best customer

Posted on Feb 06 2014 by

Getting your best customer to engage with your brand likely requires an integrated approach that taps into many consumer touch-points.

The ever-evolving job description of the CMO

Posted on Feb 04 2014 by

In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on the changing role of today’s marketing heads.

Movember: Changing the face of men’s health

Posted on Jul 15 2013 by

At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it from the ground up.

Tidbits from Day 1 of EMS Client Summit

Posted on Jul 12 2013 by

Soundbites from the first day of the 2013 EMS Client Summit, featuring insights from George Takei, John Cena, Don Steele and other marketing experts.

Fun facts from the EMS Client Summit – understanding consumer behavior key to marketing program success

Posted on Jul 11 2013 by

Great 2013 Client Summit main stage session on consumer insight and how it should be used to drive marketing strategy was delivered by Yara Lutz VP, Client Services and Anita Gandhi VP, Strat. Services at Experian Marketing Services.