About Pamela Robertson
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Posts by Pamela Robertson
Usable holiday marketing trends for digital marketers
Posted on Nov 08 2012 by Pamela Robertson
Earlier in the year we asked marketers about their company’s holiday plans, and got a lot of great take-aways from the results.
‘Tis the season for email and search marketing
Posted on Oct 22 2012 by Pamela Robertson
The holiday season is underway and marketers are tweaking their campaigns for better customer engagement and enchantment.
Multi-channel marketing survey – share and learn
Posted on Oct 01 2012 by Pamela Robertson
Experian Marketing Services is surveying marketers across industries to see where companies fall in terms of multi-channel marketing adoption and sophistication.
Forrester analyst imparts wisdom at 2012 Digital Summit
Posted on Jul 30 2012 by Pamela Robertson
Senior analyst at Forrester Research, Rob Brosnan, imparted some interesting information to the more than 700 in attendance at EMS’ 2012 Digital Summit last week.
Customer obsession is key to retail marketing ROI
Posted on Jul 27 2012 by Pamela Robertson
Bryon Colby, SVP, Digital Commerce at Cornerstone Brands (think Frontgate, Garnet Hill, etc.) and Amy Choyne, SVP/CMO at Kenneth Cole, discussed how their companies strive to enchant and delight customers at Experian Digital Summit 2012 in Las Vegas.
Back-to-school is big business for marketers
Posted on Jul 26 2012 by Pamela Robertson
Second only to the holiday shopping season, back-to-school/back-to-college is a $70 billion merchandising opportunity that’s especially important to electronics and apparel providers. Here are some facts from last year’s back-to-school season that marketers should keep in mind.
What’s on tap this holiday shopping season?
Posted on Jul 03 2012 by Pamela Robertson
My Experian Marketing Services’ colleagues and resident data experts Bill Tancer and Marcus Tewskbury answered the above question for marketers during our recent 2012 Holiday Planning Webinar. The webinar recapped key 2011 holiday marketing results, plus featured trends, benchmarks and recommendations for a successful and profitable 2012 holiday shopping season.
Lifestyle segmentation makes the marketing message relatable; more insights from the 2012 Digital Marketer Report
Posted on Jun 21 2012 by Pamela Robertson
Marketers have the ability to target and engage their customers and prospects armed with a true understanding of their behaviors, likes, dislikes, preferred communications channels and such. The 2012 Digital Marketer has insights gleaned from Experian Marketing Services’ Mosaic® USA Consumer Lifestyle Segmentation tool.
Young couples are a strong target for everything from travel to electronics
Posted on May 16 2012 by Pamela Robertson
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.
Back-to-school marketing – timing is everything
Posted on May 09 2012 by Pamela Robertson
There are 55 million school kids out there and even more parents with wallets at the ready. We’ve been thinking about how to reach these plumb shoppers and will cover a variety of marketing strategies and tactics during a webinar on Tuesday, May 15 at 1:00 p.m. EST.
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
