About Pamela Robertson

Website: http://www.experian.com/marketing-services/marketing-services.html

Profile: As Senior Director of Marketing for Experian Marketing Services, Pamela Robertson is responsible for content creation, digital marketing, client engagement and global employee communications. Pamela leads a team of exceptional marketers who produce signature thought leadership like the annual Digital Marketer Report, recognized as one of the leading benchmark and trends pieces in the marketing services industry. Pamela strives to create content that helps Experian Marketing Services’ clients, prospects and the broader marketing industry connect and engage with their target audiences, by examining the trends, challenges and successes that savvy marketers care about – and need to succeed – in today’s hyper-connected world. Find Pamela on Google+

Posts by Pamela Robertson

Holiday shopping behaviors coming to light

Posted on Dec 02 2014 by

Bill Tancer’s take on what’s motivating holiday shopping behaviors this season.

Trends marketers need to know right this minute

Posted on Oct 15 2014 by

Trends marketers need to know and consider when building marketing plans.

Marketers get a kick out of Tim Howard at #EMSSUMMIT

Posted on Sep 03 2014 by

Tim Howard delighted the 1,000+ marketers who attended Experian Marketing Services’ Client Summit; watch the talk.

#GIRLBOSS Sophia Amoruso tells her story at #EMSSUMMIT

Posted on Aug 28 2014 by

Founder and CEO of Nasty Gal and New York Times Bestselling Author of #GIRLBOSS Sophia Amoruso shares stories from Nasty Gal’s meteoric rise.

Zappos, GameStop and Comedy Central discuss the power of data at #EMSSUMMIT

Posted on Aug 20 2014 by

These well-known, iconic brands, know how to harness the power of data to deeply understand their customers, then use that knowledge to successfully engage them.

#EMSSUMMIT opening highlights the effectiveness of authentic storytelling

Posted on Aug 14 2014 by

What marketers need to do to keep their brands relevant.

#EMSSUMMIT live stream playbacks now available

Posted on Aug 07 2014 by

The 2014 Experian Marketing Services Client Summit wrapped up in Las Vegas a few short weeks ago but the content lives on via playbacks on the live stream page.

School’s (almost) out for summer! Time to plan back-to-school marketing campaigns

Posted on May 22 2014 by

Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year’s strategies.

It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.

Overcoming obstacles to cross-channel marketing success

Posted on Apr 21 2014 by

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.