About Pamela Robertson

Website: http://www.experian.com/marketing-services/marketing-services.html

Profile: As Senior Director of Marketing for Experian Marketing Services, Pamela Robertson is responsible for content creation, digital marketing, client engagement and global employee communications. Pamela leads a team of exceptional marketers who produce signature thought leadership like the annual Digital Marketer Report, recognized as one of the leading benchmark and trends pieces in the marketing services industry. Pamela strives to create content that helps Experian Marketing Services’ clients, prospects and the broader marketing industry connect and engage with their target audiences, by examining the trends, challenges and successes that savvy marketers care about – and need to succeed – in today’s hyper-connected world. Find Pamela on Google+

Posts by Pamela Robertson

School’s (almost) out for summer! Time to plan back-to-school marketing campaigns

Posted on May 22 2014 by

Back-to-school is one of the biggest times of year for retailers after the lucrative fall/winter holiday season. Here are a results from last year to help plan this year’s strategies.

It’s May! Time to ramp up your holiday marketing plans

Posted on May 02 2014 by

The holiday season is a big annual gift to marketers, but only if they know how, when and where to engage their best customers.

Overcoming obstacles to cross-channel marketing success

Posted on Apr 21 2014 by

Sixty-one percent of marketing leaders cited data, specifically collecting and managing structured and unstructured data, as one of the top business challenges they face.

The 2014 Digital Marketer Report – advice on how to become a cross-channel marketing mastermind

Posted on Apr 14 2014 by

Benchmarks, data and trends from the sixth annual Digital Marketer Report, including results from our global survey of marketers.

The sixth annual Digital Marketer Report launches next week

Posted on Mar 06 2014 by

A sneak-peek at some of The 2014 Digital Marketer: Benchmark and Trend Report content focusing on becoming a cross-channel marketing mastermind.

#7for14 – Digital marketing trends to consider

Posted on Feb 27 2014 by

Experian Marketing Services’ leaders provide key predictions into what marketers should be focusing on in 2014.

Data growth’s profound impact on marketing success

Posted on Feb 13 2014 by

Big Data can both provide great opportunities and also seriously confound marketers as they strive to deliver effective campaigns.

Grab the attention of your best customer

Posted on Feb 06 2014 by

Getting your best customer to engage with your brand likely requires an integrated approach that taps into many consumer touch-points.

The ever-evolving job description of the CMO

Posted on Feb 04 2014 by

In a newly published predictions piece: “#7for14: Seven ways digital marketing will change in 2014” several of Experian Marketing Services’ leaders weigh in on the changing role of today’s marketing heads.

Movember: Changing the face of men’s health

Posted on Jul 15 2013 by

At Day 2 of EMS Client Summit, Adam Garone of Movember discusses his inspiration for Movember and how he was able to create it from the ground up.