Based on the Q1 U.S. Travel Association Consumer Quarterly Tracker conducted by Ipsos, 52% of American adults are eagerly planning to embark on leisure...
Tapad Device Graph™ and Sojern’s mobile offering unify travel intent signals; achieve amplification rate of more than 600 percent NEW YORK, June 15, 2017 — Tapad, a...
As the vibrant colors of spring emerge, so do opportunities for marketers to engage with their audience in fresh and meaningful ways. Crafting effective...
Retail media network advertising strategies based on benchmarks and trends seen with Walmart, Amazon, and more...
The digital advertising landscape is undergoing a significant transformation with the gradual deprecation of third-party cookies. This shift necessitates the adoption of new strategies...
It’s almost the start of a new year, and that means it’s time to make plans for your 2024 marketing strategy. With resolutions being...
Centralized data access is emerging as a key strategy for advertisers. In our next Ask the Expert segment, we explore this topic further and...
As technology reshapes our media experience, TV remains a powerful channel for content consumption. In our next Ask the Expert series, we dive into...
Over the last few months, Experian has released new syndicated audiences to most major platforms supporting retail and travel. In this blog post, we’ll...