Search results for ‘ travel ’ - 54 hit
Tap, Swipe, Go: Meet the Connected Traveler
Posted on Jul 24 2013 by Katie Oakes
Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important segment.
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Using data insights to differentiate and attract travelers
Posted on Feb 11 2013 by Bill Schneider
Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.
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Family Travelers Seek out Deals and Packages
Posted on Aug 06 2012 by Hitwise
Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of taking a vacation.
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Marketing travel alert: how building a roadmap can guide you on the path to success
Posted on Jun 26 2012 by Ann Jarema
Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done immediately. With all of that on your plate, how can any marketer be successful?
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Young couples are a strong target for everything from travel to electronics
Posted on May 16 2012 by Pamela Robertson
The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years.
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Domestic travel in U.S. heats up during summer
Posted on Jun 13 2011 by Bill Schneider
Experian Simmons profiles Americans on holiday this summer: the who, the how and the where.
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Memorial Day Travelers Prepare to Fuel Up for Fun
Posted on May 20 2011 by John Fetto
With gas prices well above levels seen this time last year, Americans might be making shorter trips or looking for other creative ways to save a few bucks during Memorial Day weekend.
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Domestic Travel Trends
Posted on Dec 19 2009 by John Fetto
Traffic at America’s airports always peaks during the holiday months. But given our nation’s less-than-ideal financial situation Experian Simmons wondered how traffic on America’s roads, skies and rails this year compares to the past. A review from the Experian Simmons Summer 2009 and Summer 2008 full-year National Consumer Studies shows that domestic vacation travel is […]
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