Search results for ‘ travel ’ - 46 hit
Building brand loyalty – let your customers show you the way
Posted on May 21 2013 by Virginie Bernard
How to use the cross-channel customer journey as a guide that can aide in improving the overall brand experience.
For every hour online Americans spend 16 minutes on social networks
Posted on Apr 18 2013 by Matt Tatham
If the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across the United States, United Kingdom and Australia. In the U.S., 16 minutes out of every hour online is spent on social networking and forums, nine minutes [...]
Married couples with children still retain their buying clout
Posted on Mar 25 2013 by Bill Schneider
Despite dramatic shifts in living arrangements of US consumers, married couples raising families remain a force for marketers to target and understand.
Millennials — an interesting and influential demographic
Posted on Mar 05 2013 by Diana Illiano
The generation of 18- to 34-year-olds known as millennials is an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology, entertainment and beyond.
Using data insights to differentiate and attract travelers
Posted on Feb 11 2013 by Bill Schneider
Segmentation solutions provide travel marketers with highly enriched views of their prospective audiences.
Top 10 trends in email, mobile and social marketing from 2012
Posted on Feb 04 2013 by Liz Gould
A recap and key takeaways from the 10 biggest stories in email, mobile and social marketing from 2012.
More than a sibling rivalry: How Baltimore compares to San Francisco
Posted on Jan 31 2013 by Bill Schneider
It’s Super Bowl week once again, with this year’s clash featuring the Harbaugh brothers (John and Jim) leading their respective teams (the Ravens and 49ers) for a shot at football supremacy. The idea of brothers pitting their teams against each other led us to ponder some interesting matchups and differences between the two Super Bowl cities.
A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them
Posted on Nov 28 2012 by Shelley Kessler
In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...]
Getting ready for Valentine’s Day email promotions
Posted on Nov 12 2012 by Shelley Kessler
While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.
Every marketer’s must-have report
The 2013 Digital Marketer Report contains trend information, predictive benchmark data and analytical insight needed to maximize digital marketing opportunities and return on investment.
