Search results for ‘ travel ’ - 39 hit
A spotlight on brand loyalty: Understanding brand loyalists and how to effectively market to them
Posted on Nov 28 2012 by Shelley Kessler
In today’s digital world, with instant comparisons between brands available at your fingertips, it is particularly important to cultivate and reward ‘loyal’ customers. Whether the program is based on points, miles, gift cards, credit cards, stamps or coupons, the goal of a loyalty program is to keep the best customers committed to the brand. Customer [...]
Getting ready for Valentine’s Day email promotions
Posted on Nov 12 2012 by Shelley Kessler
While we all associate the color red with Valentine’s Day, the revenue generated during this holiday is indeed very green.This holiday generates nearly $18 billion for businesses, second only to Christmas.
Trending Now – How marketers use technology to quickly respond to hurricane Sandy
Posted on Nov 07 2012 by Liz Gould
After Superstorm Sandy many marketing campaigns went out as planned and others sprung up anew. Here’s a roundup of the stand out post-storm campaigns.
Hispanic attitudes and behaviors by socioeconomic level
Posted on Nov 01 2012 by Felipe Korzenny
Using data from the Simmons National Hispanic Consumer Study we explore socioeconomic level as it relates to attitudes and behaviors of US Hispanics.
Trending Now – Email address acquisition using website pop-ups
Posted on Oct 31 2012 by Liz Gould
Welcome to the first edition of Trending Now, covering the latest trends in email, mobile and social marketing. Twice a month, I’ll be bringing you a hot trend, zeroing in on it and helping you determine if this trend is something that could help build your brand or business.
Hot holiday trends: week of October 14th – October 21st
Posted on Oct 25 2012 by Shelley Kessler
Experian Marketing Services releases holiday marketing trends for week of October 14th
Checking in on value qualifiers – we’re still cheap
Posted on Oct 19 2012 by Bill Tancer
Checking in on value qualifiers such as “discount,” “coupon” and “deal” we see that the number of search variations has remained constant
Top 20 most “comfortable” cities
Posted on Sep 27 2012 by Jennifer Marshall
Experian Simmons asks survey respondents if they bought sweats in the last 12 months, and if so, how many. For the second year in a row, the top city is Philadelphia, PA.
Political conventions place spotlight on Tampa and Charlotte
Posted on Aug 30 2012 by Bill Schneider
A look at consumer characteristics that make the Tampa and Charlotte markets as different from each other as the delegates attending the conventions.
Sky-high Olympics television ratings provide lift to airline advertisers
Posted on Aug 09 2012 by Bill Schneider
An average of 32.2 million viewers have tuned in for NBC’s nightly primetime telecasts of the London Olympics. How good of a match are those viewers to the type of consumers most likely to be interested in the brands advertising?
The gift of holiday data
Led by Black Friday offers, campaigns with offers in the subject line made up almost 30% of all campaigns sent between Nov 18 and Nov 24
