Search Results for: travel

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Need to reach the summertime traveler? Tap into social...

Whether people are planning on sleeping under the stars by the campfire, relaxing on the California beaches or backpacking through the European countryside, chances are they’re doing a ton of research for their next vacation. That means finding package deals, cheap airfare, hotel reviews and popular local activities, among...

Read More Need to reach the summertime traveler? Tap into social media data
Stay plugged into the Connected Traveler [Infographic]...

Actionable insights into the connected travelers attitudes and behaviors to help marketers better engage...

Read More Stay plugged into the Connected Traveler [Infographic]
Travel industry: Email and mobile marketing trends...

Email and mobile marketing trends and benchmarks for the travel...

Read More Travel industry: Email and mobile marketing trends
Tap, Swipe, Go: Meet the Connected Traveler...

Engaging today’s hyper-connected traveler is well worth the effort. Experian Marketing Services’ latest report looks into the behaviors and attitudes of the Connected Traveler to help marketers reach the important seg...

Read More Tap, Swipe, Go: Meet the Connected Traveler
Using data insights to differentiate and attract trave...

Segmentation solutions provide travel marketers with highly enriched views of their prospective...

Read More Using data insights to differentiate and attract travelers
Family Travelers Seek out Deals and Packages...

Catering to families is a smart strategy for many in the travel industry, and there’s growing evidence that even in these tough economic times the family vacation has become more important than ever—with families working hard to find more value for their travels, rather than sacrifice the idea of...

Read More Family Travelers Seek out Deals and Packages
Marketing travel alert: how building a roadmap can gui...

Marketers ask themselves what type of data to invest in, how to leverage social media channels, when to invest in new database technologies and infrastructures, how to use response attribution and analytics to be more customer centric, etc. CMOs are also challenging their teams to get it all done...

Read More Marketing travel alert: how building a roadmap can guide you on the path to success
Young couples are a strong target for everything from ...

The Fast Track Couples Mosaic® USA segment embodies one of four major demographic shifts and sociological trends that have come about due to dramatic changes in American life over the last five years....

Read More Young couples are a strong target for everything from travel to electronics
Domestic travel in U.S. heats up during summer...

Experian Simmons profiles Americans on holiday this summer: the who, the how and the...

Read More Domestic travel in U.S. heats up during summer