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It’s almost the start of a new year, so it’s time to plan your 2025 marketing strategy. One-third of U.S. adults planned to make...

Published: October 31, 2024 by Lucy Simmonds

Brands are increasingly focused on offering personalized experiences while respecting consumer privacy. Addressability enables them to reach specific audiences with relevant messages, and personalization...

Published: October 24, 2024 by Experian Marketing Services

Connected TV (CTV) is a leading platform in digital advertising, combining the precise targeting of digital ads with the broad reach and storytelling power...

Published: October 21, 2024 by Budi Tanzi

The questions that keep retail marketers up at night have evolved significantly over the last decade. It wasn’t long ago that marketers would spend...

Published: October 15, 2024 by Experian Marketing Services

The holiday season is almost here, and knowing how each generation plans to shop can give your holiday advertising campaigns the edge you need....

Published: October 9, 2024 by Experian Marketing Services

Today, Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in our commitment...

Published: October 8, 2024 by Experian Marketing Services

Ditch the cookie, not the data with the next evolution of contextual targeting Today, we’re excited to announce Contextually-Indexed Audiences, a game-changer in contextual...

Published: October 3, 2024 by Experian Marketing Services

Experian is excited to announce that Experian Audiences are now accessible on FreeWheel, a global technology platform for the TV advertising industry. This includes...

Published: October 2, 2024 by Experian Marketing Services

As Oracle exits the advertising space, we understand that this may present a challenge. Experian is here to support you with a seamless transition...

Published: September 30, 2024 by Lucy Simmonds

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About Experian Marketing Services

At Experian Marketing Services, we use data and insights to help brands have more meaningful interactions with people. As leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

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