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For Retailers, Addressing Customers’ Challenges During...

The effect COVID-19 has had on lives around the globe is unprecedented. It’s fundamentally shifted our day-to-day routines, as well as many of our...

Read More For Retailers, Addressing Customers’ Challenges During COVID-19 Still Requires Identity
Introducing our New Director of Innovation...

Experian Marketing Services is thrilled to announce we have a new Director of Innovation, Sunaina Chaudhary. An entrepreneurial product professional with an extensive track...

Read More Introducing our New Director of Innovation
Making a connection through identity resolution...

As marketers, we need to create a connection with our customers. We need to deliver messages that are relevant to them and reach them...

Read More Making a connection through identity resolution
Experian is helping marketers gain a more complete und...

Turn identifiers into identities Identity has always played an essential role in understanding who your customers are and ensuring a positive consumer experience. However,...

Read More Experian is helping marketers gain a more complete understanding of their audiences
The ebb & flow of those New Year’s gym resolution...

The beginning of any new year brings an influx of gym goers who are committed to working on resolutions. Whether the goal is to...

Read More The ebb & flow of those New Year’s gym resolutions
Time to think about next year’s strategy for the Big G...

This year’s Big Game produced an exciting, close football game, a buzz-worthy halftime show, and many star-studded commercials. Spots that cost brands more than...

Read More Time to think about next year’s strategy for the Big Game? Here’s what you might be missing.
Propelling Marketing into the Future at Vision 2020...

The marketing industry is constantly evolving. In some ways, marketers are expected to predict the future, or at the very least, stay on top...

Read More Propelling Marketing into the Future at Vision 2020
Introducing Generation Z: Developing a marketing strat...

Over the past two decades, marketers were consumed with the Millennial generation. Those individuals born between 1980 and 1995 represented a new set of...

Read More Introducing Generation Z: Developing a marketing strategy for emerging consumers
How financial institutions and brands can use data to ...

Major financial institutions such as American Express, Bank of America, Chase and Citi offer credit cards to hundreds of millions of consumers in the...

Read More How financial institutions and brands can use data to create loyalty programs that resonate