Sep
13
2013

Is Black Friday a thing of the past?

Experian Marketing Services’ Head of Global Research Bill Tancer appeared recently on Fox Business News to talk about new holiday shopping trends, including why both retailers and consumers are starting the 2013 season earlier this year. 

“We are seeing the eventual extinction of Black Friday,” says Tancer. “What we see in our data is that retail is really changing. The consumer is relentlessly searching for that deal.” In fact, as Tancer notes, the hyper-connected, digital consumer is already searching for holiday deals. Hear more from Tancer in this clip.

Tancer and other Experian Marketing Services data experts will discuss holiday marketing trends at an upcoming webinar; register for more insights and tips.


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