How will your business adapt to the changing advertising and media landscape and stay close to your audience?
A global, privacy-safe digital cross-device solution, The Tapad Graph is built on top of a curated network of data providers. We combine sophisticated machine learning models with authenticated and real-time signals to provide the most comprehensive and differentiated digital identity graph in market.
By using The Tapad Graph to correlate data into a single view, complex customer journeys become clearer — enabling a more precise and actionable way to engage consumers across multiple devices.
As a result, brands, agencies, and platforms are able to unlock greater impact across their programmatic, targeting, measurement, and personalization efforts.