Global cross-device solution for better identity resolution

How will your business adapt to the changing advertising and media landscape and stay close to your audience?

A global, privacy-safe digital cross-device solution, The Tapad Graph is built on top of a curated network of data providers. We combine sophisticated machine learning models with authenticated and real-time signals to provide the most comprehensive and differentiated digital identity graph in market.

By using The Tapad Graph to correlate data into a single view, complex customer journeys become clearer — enabling a more precise and actionable way to engage consumers across multiple devices.

As a result, brands, agencies, and platforms are able to unlock greater impact across their programmatic, targeting, measurement, and personalization efforts.

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Join the brands, agencies, and platforms leveraging The Tapad Graph

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Learn more about our cross-device identity resolution offerings

Hashed Email

Increase scale and unify data with hashed email, the new cookieless identifier 

Identity resolution

Learn how you can overcome data deprecation and improve data quality with a future-proof identity strategy 

Hedged gardens

Explore how advertisers can segment and activate audiences across platforms with hedged gardens

Find your identity partner

Be preapred for the next era of digital marketing by finding the right mix of partners that offer privacy-safe, cookie-free solution