Target Specific Buyers in Your Unique Market

With Experian Marketing Engine

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Take a Bigger Piece of the Pie

The Experian Marketing Engine is a robust marketing solution that helps dealers, OEMs, advertisers, agencies, and platforms identify the right audience, uncover the best communication channels, develop messages that resonate, and measure marketing effectiveness.

Our comprehensive Experian Marketing Engine offers everything you need to target consumers throughout the purchase funnel.
 
  • Identity Resolution: Resolve, Clean, Link, Verify and Enrich your 1st party data for more effective cross-channel targeting.
  • Market & Buyer Insights: Understand your unique market and consumer demographic and psychographic insights. 
  • Automotive Audiences: Drive more effective marketing campaigns by targeting in-market buyers in your unique area.
  • Activation: Select the best channel to activate your audience to reach consumers on their screen, desktop, mailbox, or inbox.
  • Measurement: Accurately track campaign performance and actual vehicle sales.

New Targeted Marketing AutoAudiences

  • Increase service revenue with audiences based on Timing for Service (30/60/90 days).
  • Learn how/where your customers are servicing their vehicles (DIY/Franchise/Independent) to help bring them back to your service drive.
  • Target customers by their affinity/preference for make, make/model or fuel type.
  • Increase inventory acquisition by finding customers who are off-lease, off-loan or off-equity.

Start targeting the right buyers

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Find and target the right buyers with Experian Automotive Audiences

750+

Syndicated

Select by make, model, make & model, price, and vehicle age. 

1K+

Semi-Custom

Add lifestyle, demographic, psychographic, and financial elements to create semi-custom audiences.

12X

More Likely To Buy

Target owners who are off-lease, off-loan, or in-equity with our proven audiences*.

You can also create unique audiences using modeled data sets to create look-alike audiences or we can study and leverage your 1st party data with Experian data to build models and custom audiences for your specific marketing campaign needs.

 *Based on an Experian Automotive internal analysis conducted in April 2023 over the prior 12-month period based on cumulative Experian audience data and subsequent vehicle sales compared to the average national household buy rate of 2.6%. 

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