Find new auto buyers—and keep them coming back

Reaching the right car buyers isn’t easy. Customers move, vehicles change hands, and data quickly becomes outdated. Without the right insight, marketing campaigns can miss the people most likely to buy—or return for service.

Experian Automotive Marketing Solutions helps you find new buyers, build customer loyalty, and drive more traffic to your service lane. By combining vehicle, consumer, and credit insights, we help auto dealer marketers connect with the right drivers at the right moment.

With Experian Automotive, you can:

  • Identify likely vehicle buyers before they enter the market
  • Strengthen customer loyalty and retention with more relevant outreach
  • Bring more owners back to your service drive with timely service marketing
  • Build targeted audiences for direct mail, digital, and omnichannel campaigns
  • Measure real results, from campaign performance to vehicle sales

The result: smarter marketing that drives new sales, deeper customer relationships, and long-term service revenue.

Better Marketing Starts Today

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Marketing Insights At-a-Glance

126M+

Households

5,000

Consumer Attributes

250M+

Individuals

3,500+

Audience Segments, including 1,000+ Auto Audiences

Drive Better Results with Experian Marketing Solutions

Consumer Identity Resolution

Are you struggling with outdated and fragmented customer data? We can help provide a holistic view of your customers for targeted, personalized marketing. 

Vehicle & Consumer Insights

Gain deep insights into your market, consumers, and their buying behavior. Target high-intent customers, to maximize marketing impact and minimize spend.

Targeted Audiences

Leverage automotive, lifestyle, and predictive data to create highly targeted conquest, loyalty, and service campaigns.

Measurement & ROI

Accurately track omnichannel campaign performance matched to actual vehicle sales.