Women-owned small businesses make up roughly 34 percent of new business starts. They are among the businesses most heavily impacted by the pandemic, and minority-owned women-led small businesses were the fastest-growing segment coming out of COVID. Despite solid growth, Women business owners face significant barriers to success.
We studied a large dataset of women-owned small businesses to understand their unique needs and challenges. The result is a fascinating look at a powerful small business segment.
In this talk you will learn:
· Credit behaviors
· Top industry sectors
· Areas of opportunity for lenders
